Sambit Tripathy

  • Area: Marketing
  • Batch: 2025
  • Email: fpm25.sambit@spjimr.org

Overview

He holds an MBA with a dual specialisation in Marketing and Human Resource Management, along with a Bachelor’s degree in Hospitality and Tourism Management. With over five years of professional experience in research, marketing, and startups across diverse industries, he brings a well-rounded perspective to his academic journey. Prior to joining SPJIMR as an FPM scholar, he served as an Academic Associate at IIM Visakhapatnam. His research interests lie in consumer psychology, shifts in consumer perception and decision-making processes, as well as social media, tourism, and destination marketing.

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Work experience
Conference
Achievements
  • MBA (Marketing and HR), School of Management Studies, Ravenshaw University, Odisha (2018)
  • BHMCT, Siksha ‘O’ Anusandhan University, Odisha (2016)
  • Consumer psychology
  • Consumer decision-making process
  • Social media marketing tourism marketing
  • Destination marketing

Academic Associate, Indian Institute of Management Visakhapatnam (July 2024 – May 2025)

Responsibilities:

  • Assisted faculty in preparing course outlines, managing quizzes and exams, and grading assignments.
  • Conducted literature reviews and supported research for academic publications.
  • Organised events and handled administrative tasks such as class schedules and record management.

Growth Marketing Executive, Mr FixPro, Odisha (February 2022 – July 2024)

Responsibilities:

  • Created and executed effective marketing plans to drive growth and customer acquisition.
  • Managed digital and traditional marketing campaigns across various platforms to increase brand awareness and generate leads.
  • Collaborated with sales and product and service teams to align marketing efforts with business objectives and ensure a cohesive customer experience.

Research Associate, Indian Institute of Management Kozhikode (August 2021 – December 2021)

Responsibilities:

  • Provided research support to the chairperson in conference-related work (International Conclave on Globalizing Indian Thought 2021).
  • Corresponded with conference participants and handled the work related to Paper submission, the review process, and communication regarding conference-related queries.
  • Compiled a database of potential targets for the conference and assisted with other conference-related tasks.

Market Research and Social Media Executive, BlackSwan Creatives, Mumbai (February 2020 – June 2021)

Responsibilities:

  • Executed plans to cultivate organic leads, improve web presence, and enhance brand awareness.
  • Created engaging social media strategies and carried out weekly brand promotion campaigns.
  • Lead and coordinated with fellow team members for the timely execution of work.

Marketing Management Trainee, Jindal India Limited, Kolkata (January 2019 – June 2019)

Responsibilities:

  • Identified potential customers in the market and connected them with the company.
  • Promoted sales by understanding the customer’s requirements
  • Performed market mapping to understand the position of the company in the market, among other competitive brands.

Customer Service Officer, Axis Bank Limited, Odisha (June 2018 – November 2018)

Responsibilities:

  • Processed all daily bank transactions.
  • Lead generation for new accounts and other bank products.
  • Periodic communication with existing customers for cross-selling of other products.
  • International Communication Management Conference (ICMC), MICA, Ahmedabad – ‘The Journey of Choice: How Short Travel Videos (STV) and Generative AI Influence Perceptions and Decision-Making in Travel Destination Selection’, 2025
  • ICSSR Workshop, O.P. Jindal Global University, Sonipat – ‘Culinary-Based Destination Selection: Online Feedback and Review Systems’, 2022
  • Shodh Samagam, IIM Visakhapatnam – ‘Culinary or Gastronomy-Based Destination Selection: Experiential Marketing for Tourism’, 2021
  • Participated in Graduate Summer School Programme 2018 – IIM Ahmedabad
  • 2nd Prize – BIOSCOPE event by HRHYTHM, IIM Kashipur
  • Completed ‘Brand Management’ course – Coursera (University of London & LBS)
  • Completed ‘Fundamentals of Digital Marketing’ – Google Digital Unlock

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