Announcements

We are delighted to announce that Prof. Ashita Aggarwal, Professor of Marketing and Chairperson for SPJIMR’s Post Graduate Diploma in Management (PGDM) and PGDM (Business Management), has earned international recognition from Harvard Business Publishing.

Her case study, ‘Can an Old Brand Find New Life?’, has been named among the top 43 most used course materials to teach undergraduate business – a distinction that places her work alongside some of the most widely used teaching materials in business schools across the globe.

This recognition underlines SPJIMR’s growing global impact in management education and case-based pedagogy. The featured case explores the branding and innovation challenges faced by Tupperware – once a cultural icon known for its direct-selling ‘Tupperware parties’ – as it navigates a steep decline in sales and relevance in today’s sustainability-conscious market. With emerging competitors like Rubbermaid, Pyrex, and Glad seizing market share, the case poses timely questions on strategic brand revitalisation and market repositioning.

Reflecting on this recognition, Prof. Ashita said, “It’s an honour to see my case study featured among the most-used teaching materials globally. I believe it’s essential to blend real-world challenges with academic insight to help students think critically and creatively about branding and business transformation.”

The case is included in Harvard Business Publishing’s list of Top 43 Most Used Course Materials to Teach Undergraduate Business. Download the PDF here.

We congratulate Prof. Ashita on this remarkable global recognition and her continued contribution to impactful management education!