Faculty book release: Marketing Mixology — A smart guide to marketing success
June 4, 2025
What are the essential skills every marketer needs today? In Marketing Mixology, Ambi Parameswaran, Adjunct Professor of Marketing at SPJIMR and a renowned advertising and branding veteran, offers a compact, powerful guide that distils decades of insight into a clear roadmap for success.
This slim, under-150-page book presents four essential ingredients for marketing mastery:
- Understanding consumers
- Brand building (with Ambi’s trademark Brand Pentagon Model)
- Selling and negotiations
- Communication – one-on-one, group, mass and digital
Written in Ambi’s trademark jargon-free style, the book draws on real-life examples from Indian and global brands. It is designed for young executives, entrepreneurs, and aspiring marketing professionals who want a quick yet deep refresher on the core principles of marketing, beyond the classical 4Ps.
Ambi calls it “an essential toolkit for navigating the dynamic marketscape,” offering readers the distilled essence of what it takes to stay agile, relevant, and impactful in today’s fast-paced environment.
Whether you’re on a flight from Mumbai to Delhi or in between client meetings, Marketing Mixology gives you a crisp, practical guide to ask the right questions and sharpen your marketing thinking.
Perfect for today’s marketing professionals
If you’re looking to refresh your fundamentals or discover new perspectives rooted in real-world practice, this is the book for you. Give your marketing knowledge the ‘mixology’ advantage—because great marketers, like great mixologists, know the perfect balance of ingredients makes all the difference.