Faculty

A rich and lively student-teacher interaction is at the heart of SPJIMR's success. Our faculty members are known to be great teachers, who can bring alive the subject, encourage critical thinking and offer a wider, holistic perspective that is critical in today's complex business environment.

Our faculty members are drawn from academia, industry, government sector and non-profits. Collectively, they bring in a wide range of experience in building and delivering knowledge and skills to prepare participants for leadership roles.

The teaching-learning process at SPJIMR is vastly enriched by a series of non-classroom initiatives through which our faculty help build among participants the right attitudes to enable them lead with purpose, meaning and with an idea of service to society.

The average experience of the core faculty is over 18 years, with several who have come to academics after years of experience as practitioners. In addition, we have around 20 adjunct faculty and several more visiting faculty who engage with participants of various courses.

FACULTY SEARCH

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Overview

Janakiraman Moorthy

Professor - Marketing
Department Head - Marketing

janakiraman.moorthy@spjimr.org

Dr. Janakiraman Moorthy is Professor in the Marketing Area. Dr. Moorthy has been associated as visiting professor at Krannert School of Management and at Purdue University in marketing department. Before this, he served as Director and Professor of Marketing at Institute of Management Technology, Dubai.

He has also been a Professor of Marketing at Indian Institute of Management Calcutta and Indian Institute of Management Lucknow. He held a visiting position at Asian Institute of Technology, Bangkok (AIT) as Professor of Marketing. He has wide experience in banking and CRM. Research and Project Director of the Institute for Customer Relationship Management, Atlanta USA. He received his Ph.D from Indian Institute of Management, Ahmedabad.

Janakiraman has taught extensively in the Executive Education programs offered by 1IMC and IML. He had been Chairperson of the Executive Education Program at lIM Lucknow, and Chairperson of Admissions at IIM Calcutta. He was the Convener of the prestigious Common Admissions Test 2011, administered for selecting students for all the lMs, management programs of iITs and other business schools in India. He was co-chair and host of AMA Sheth Foundation Doctoral Consortium held at Dubai during January 2015.

His teaching interest include marketing research and analytics, customer relationship management, new product development and product management. His current research focuses on exploring new methods for marketing decision making and marketing productivity analysis. His recent research papers were published in peer reviewed journals such as Marketing Science, Journal of Marketing Channels, Internationals Journal of Bank Marketing, Journal of Database Marketing & Customer Strategy Management, Britis Food Journal, Journal of Information Technology Case and Application Research, and Vikalpa.

Experience

Janakiraman Moorthy

Professor - Marketing
Department Head - Marketing

janakiraman.moorthy@spjimr.org

Taught variety of courses for MBA, MS and doctoral programs. Some of the courses taugt recently are -- New Product Development, Marketing Analytics, Marketing Management, Marketing Research, Pricing Analysis and Strategy, Industrial Marketing Management, Consumer Behavior.

Academis Sercices:

CAT convenor for the 2011 session.
Director of Institute of Management Technology Dubai, UAE.
Admissions Chair, Indian Institute of Management Calcutta.
Management Development Programs Chair, Indian Institute of Management Lucknow.
Marketing Area Chair, Indian Institue of Management Calcuatta.
Marketing Area Chair, Indian Institue of Management Lucknow.

Research & Publications

Janakiraman Moorthy

Professor - Marketing
Department Head - Marketing

janakiraman.moorthy@spjimr.org

Selected Research Papers:

Meneau L. K, & Moorthy, J., (2021) Struggling to make ends meet: can consumer financial behaviors improve? International Journal of Bank Marketing,

Parvatiyar, A., Moorthy, J., & Donthu, N. (2020). Where the Twain Shall Meet? A Study of Best Practices to Resolve Retailer-Supplier Acrimony in Post-Audit Recovery of Trade Promotion Dollars, Journal of Marketing Channels. 26:2, 89-107.

Moorthy, J., Lahiri, R., Biswas, N., Sanyal, D., Ranjan, R., Nanath, K., & Ghosh, P. (2015). Big Data: Prospects and Challenges, Vikalpa: The Journal for Decision Makers, 40(1): 74-96.

Moorthy, J., & Ghosh, P. (2015). Big Data and Customer Privacy, Vikalpa: The Journal for Decision Makers, 40(1): 92 -95.

Aeron H., Kumar, A., & Moorthy, J. (2012) Data mining framework for customer lifetime value-based segmentation, Journal of Database Marketing & Customer Strategy Management, 19 (1): 17 - 30.

Moorthy, J. (2011). Samriddhii: Redesigning the Vegetable Supply Chain in Bihar - Case Commentary, Indore Management Journal, 2(4): 63 - 65.

Aeron H., Kumar, A., & Moorthy, J. (2010). Application of data mining techniques for customer lifetime value parameters: a review, International Journal of Business Information Systems, 6(4): 514-529.

Ali, J., Kapoor, S., & Moorthy, J. (2010). Buying Behavior of Consumers for Food Products in an Emerging Economy, British Food Journal, 112(2): 109 - 124.

Lans, R., Cote., …..Moorthy, J. … & Schmitt B, H. (2009) Cross-National Logo Evaluation Analysis: An Individual - Level Approach, Marketing Science 28 (5): 968 - 985.

Kumar, A., & Moorthy, J. (2008) Cognizant Technology Solutions: Growth and Transformation of Its Data Warehousing and Business Intelligence Division, Journal of Information Technology Case and Application Research 10(3): 56 - 77.

Kumar, A., & Moorthy, J. (2008) Cognizant Technology Solutions: Growth and Transformation of Its Data Warehousing and Business Intelligence Division - Research Note, Journal of Information Technology Case and Application Research 10(3): 78 - 83.

Aeron, H., Bhaskar, T., Ramasubramanian, S., Kumar, A., & Moorthy, J. (2008) A Metric for Customer Lifetime Value of Credit Card Customers, Journal of Database Marketing & Customer Strategy Management 15(3): 153-168.

Moorthy, J. (1998) Marketing mix in the context of library and information products & services, DESIDOC Bulletin of Information Technology, 18(3): 11-19.

Case Studies:

Moorthy, J, (1998). Bharat Orchards [India] Limited: Forecasting Maze. South Asian Journal of Management, 5 (1&2): 77-89. (Among top three finalists in AMDISA Management case competition March 1998.)

Moorthy, J., and Kumar, A. (2007) Cognizant Technology Solutions.

Moorthy, J., and Kumar, A. (2007) Cognizant Technology Solutions: - Research Note.

Moorthy, J., (2007) Evaluation of a New Flavored Tea by Delhi Tea Company.

Kapoor, S., Moorthy, J., & Ali, J. (2007) Apna Bazar (A): Designing and Marketing of Premier Mall for Agriculture Products.

Kapoor, S., Moorthy, J., & Ali, J. (2007) Apna Bazar (B): Market Research Process.

Kapoor, S., Moorthy, J.. & Ali, J. (2007) Apna Bazar (C): Developing Questionnaire Design for Market Research.

Kapoor, S., Moorthy, J., & Ali, J. (2007) Apna Bazar (D): Results from Market Research.

Kapoor, S., Moorthy, J., & Ali, J. (2007) Apna Bazar (E): Operational Design of the Market.

Kapoor, S., Moorthy, J., & Ali, J. (2007) Apna Bazar (F): Financial Feasibility of Modified Design of the Market.

Moorthy, J., (2006) India Post: Crossing the Cross Roads. Metamorphosis: A Journal of Management Research 5(1): 69 - 106. Lal Bahadur Shastri Academy of Administration, Moussavi, India, funded the work.

Moorthy, J., (2006) ABCL: Small Pack Facial Tissue Project,

Additional Information