Selected Research Papers:
Meneau L. K, & Moorthy, J., (2021) Struggling to make ends meet: can consumer financial behaviors improve? International Journal of Bank Marketing,
Parvatiyar, A., Moorthy, J., & Donthu, N. (2020). Where the Twain Shall Meet? A Study of Best Practices to Resolve Retailer-Supplier Acrimony in Post-Audit Recovery of Trade Promotion Dollars, Journal of Marketing Channels. 26:2, 89-107.
Moorthy, J., Lahiri, R., Biswas, N., Sanyal, D., Ranjan, R., Nanath, K., & Ghosh, P. (2015). Big Data: Prospects and Challenges, Vikalpa: The Journal for Decision Makers, 40(1): 74-96.
Moorthy, J., & Ghosh, P. (2015). Big Data and Customer Privacy, Vikalpa: The Journal for Decision Makers, 40(1): 92 -95.
Aeron H., Kumar, A., & Moorthy, J. (2012) Data mining framework for customer lifetime value-based segmentation, Journal of Database Marketing & Customer Strategy Management, 19 (1): 17 - 30.
Moorthy, J. (2011). Samriddhii: Redesigning the Vegetable Supply Chain in Bihar - Case Commentary, Indore Management Journal, 2(4): 63 - 65.
Aeron H., Kumar, A., & Moorthy, J. (2010). Application of data mining techniques for customer lifetime value parameters: a review, International Journal of Business Information Systems, 6(4): 514-529.
Ali, J., Kapoor, S., & Moorthy, J. (2010). Buying Behavior of Consumers for Food Products in an Emerging Economy, British Food Journal, 112(2): 109 - 124.
Lans, R., Cote., …..Moorthy, J. … & Schmitt B, H. (2009) Cross-National Logo Evaluation Analysis: An Individual - Level Approach, Marketing Science 28 (5): 968 - 985.
Kumar, A., & Moorthy, J. (2008) Cognizant Technology Solutions: Growth and Transformation of Its Data Warehousing and Business Intelligence Division, Journal of Information Technology Case and Application Research 10(3): 56 - 77.
Kumar, A., & Moorthy, J. (2008) Cognizant Technology Solutions: Growth and Transformation of Its Data Warehousing and Business Intelligence Division - Research Note, Journal of Information Technology Case and Application Research 10(3): 78 - 83.
Aeron, H., Bhaskar, T., Ramasubramanian, S., Kumar, A., & Moorthy, J. (2008) A Metric for Customer Lifetime Value of Credit Card Customers, Journal of Database Marketing & Customer Strategy Management 15(3): 153-168.
Moorthy, J. (1998) Marketing mix in the context of library and information products & services, DESIDOC Bulletin of Information Technology, 18(3): 11-19.
Case Studies:
Moorthy, J, (1998). Bharat Orchards [India] Limited: Forecasting Maze. South Asian Journal of Management, 5 (1&2): 77-89. (Among top three finalists in AMDISA Management case competition March 1998.)
Moorthy, J., and Kumar, A. (2007) Cognizant Technology Solutions.
Moorthy, J., and Kumar, A. (2007) Cognizant Technology Solutions: - Research Note.
Moorthy, J., (2007) Evaluation of a New Flavored Tea by Delhi Tea Company.
Kapoor, S., Moorthy, J., & Ali, J. (2007) Apna Bazar (A): Designing and Marketing of Premier Mall for Agriculture Products.
Kapoor, S., Moorthy, J., & Ali, J. (2007) Apna Bazar (B): Market Research Process.
Kapoor, S., Moorthy, J.. & Ali, J. (2007) Apna Bazar (C): Developing Questionnaire Design for Market Research.
Kapoor, S., Moorthy, J., & Ali, J. (2007) Apna Bazar (D): Results from Market Research.
Kapoor, S., Moorthy, J., & Ali, J. (2007) Apna Bazar (E): Operational Design of the Market.
Kapoor, S., Moorthy, J., & Ali, J. (2007) Apna Bazar (F): Financial Feasibility of Modified Design of the Market.
Moorthy, J., (2006) India Post: Crossing the Cross Roads. Metamorphosis: A Journal of Management Research 5(1): 69 - 106. Lal Bahadur Shastri Academy of Administration, Moussavi, India, funded the work.
Moorthy, J., (2006) ABCL: Small Pack Facial Tissue Project,