Communication is key to business and personal success and good leadership starts with great communication. In the business world, managers and leaders have to communicate their ideas, products and services to a variety of stakeholders including business partners, their teams, customers, distribution channels and investors. Communication is not just talking, but the ability to exchange ideas via active listening, perfect verbal and non-verbal engagement, and command on the language that creates the best impact and is the hallmark of a persuasive leader.