Our Faculty

Education

• Research interests

  Media Studies

  Youth Culture

  Digital Trends

• Selected publications

  Khanna, K., Silveira, A., & Kataria, P. (2025). A uses and gratifications approach to examining lo-fi music genre popularity among Indian Gen Z during the COVID-19 pandemic. Music Perception. https://online.ucpress.edu/mp/article-abstract/42/5/505/208468/A-Uses-and-Gratifications-Approach-to-Examining-Lo?redirectedFrom=fulltext.

  Khanna, K. (2025). Realtor to creator: Examining Instagram as a media practice for real estate marketing. Journal of Promotion Management. https://doi.org/10.1080/10496491.2025.2466589

  Khanna, K. (2024). Envisaging objects as desires: Reflections on my rendezvous with objectum sexuals. Journal of Customer Behaviour. https://www.researchgate.net/publication/381403066_Envisaging_Objects_as_Desires_Reflections_on_My_Rendezvous_with_Objectum_Sexuals.

  Khanna, K., & Kataria, P. (2022). Introducing fairy comments: Gen Z’s instrument of online kudos trolling. Journal of Creative Communications, https://doi.org/10.1177/09732586221090367.

  Link to Google Scholar

• Books/Book chapters

  Bhatia, K., Chakravarty, D., & Khanna, K. (2018). The role of media in construction of reality: Politics of inclusion and exclusion. In R. Sharma (Ed.). Media, the state and marginalization: Tackling challenges. Newcastle, UK: Cambridge Scholars Publishing. https://ir.mica.ac.in/items/935bfe2e-a868-461c-9593-d162627d17c5/full.

  Chakravarty, D., Gaur, S. P., & Khanna, K. (2016). Social Media: Past, present and future. In R. Ajwani & U. K. Rai (Eds.), Media: Past, present and future (pp. 13-34). 13-34, Delhi: Shree Natraj Publications. https://ir.mica.ac.in/items/1626756b-c279-4d47-8bb3-8d384822c3f1.

• Conferences

  Khanna, K., Amarnani, N. (2025). Examining Fintech App Marketing in Conjugation with Their Journey from Specialised to Super Apps. International Communication Management Conference, MICA, Ahmedabad. (January 7–9, 2025).

  Khanna, K., Silveira, A. (2024). Envisioning beyond-human desires: Exploring objectum-sexuality through a theological lens. 14th Beyond Humanism Conference, University of Lodz, Poland. (July 2–5, 2024).

  Khanna, K., Silveira, A., Kataria, P. (2024). Examining post-pandemic popularity of lo-fi music in India: A uses and gratifications approach. INDAM, GIM. (January 2–5, 2024).

• Periodicals

  Khanna, K., Padmanabhan, V., & Sengupta S. (2024). Feeling the pressure: Interviewer Stress and Coping. AMBITION by AMBA.

• Teaching interest

  Intercultural Communication

  Qualitative Research

• Courses

  Business Communication

  Design Thinking

  Creativity and Imagination

• Awards and honours

  National Award for an animation film, ‘The need of new drugs for Tuberculosis’, by the CSIR-OSDD and Vigyan Prasar. (2013).

• Work experience

  Academic faculty

  Goa Institute of Management. (December 2018 – August 2025).

  Administrative assignments

  Accreditation Lead. (NBA and AMBA/BGA).

• Professional positions

  PACKT Publishing, Mumbai. (February 2013 – July 2013)

  Market Research Executive

• MDPs/FDPs

  Delhivery, Design Thinking. (January 2025).

  PowerGrid, Team Dynamics for Inclusion. (November 2024).

  PNB MetLife, Creativity for Business. (September 2024).

  IOCL, Negotiation and Communication. (August 2024).

  BPCL, Social Media Marketing. (July 2024).

• Reviewer experience

  Journal of Creative Communications.

  Management and Labour Studies.

  Journal of Promotion Management.

• Licensures and certifications

  Executive Programme on Business Storytelling and Executive Presence, Indian School of Business (ISB) Hyderabad. (2024).

  National Eligibility Test for Assistant Professor, UGC. (2015).