L’Oréal India today announced S. P. Jain Institute of Management and Research, Mumbai as the national winners of their flagship international business game ‘Brandstorm’. For this year’s edition, there were a total of 3,100 registrations from across 21 Indian B-schools. The teams from SP Jain beat SCMHRD Pune, IIM Kozhikode, IIFT Delhi and SIBM Pune to win Brandstorm in the Tech as well as the Brand Challenges. Team Mad Over Marketing comprising Swati Nigam, Samyukta Venkatesan and Mannat Gautam won the Brand Challenge and Prachi Agarwal, Ritali Garg and Sudarshan Ravichandran from Teams SParks won the Tech Challenge. The teams will now represent India at the APAC regional finals.
SP Jain won the national finals for their out-of-the-box creativity, excellent team work, innovative digital ideas, thorough market research and an overall well-integrated campaign presentation. The ideas will be further fine-tuned to compete at the APAC finals. The jury included Jean-Christophe Letellier, MD, L’Oréal India, Roshini Wadhwa, director-HR, L’Oréal India, Sukhleen Aneja, head- marketing innovation, Garnier and Mangesh Someshwar, head- creative duties, McCann India. Each year Brandstorm helps to recruit 150 to 200 profiles for the L’Oréal group. In India, over 20 employees have been hired through Brandstorm.
In existence globally since 25 years now, a grand total of 95,000 students from 58 countries have participated in Brandstorm and learned and grown from it. In 2017, L’Oréal globally has reinvented the concept by transforming its business game into an innovation incubator for talent and projects. For this reinvented edition, Brandstorm and L’Oréal Paris Men Expert brand invited students to work on a challenge where they had to ‘DISRUPT MEN’S GROOMING WITH LIFE-CHANGING INNOVATION’. While the Brand Challenge laid emphasis on business, marketing and communications aspects, for the Tech Challenge the participants had to concentrate on developing new technologies, data systems and supply ideas.
Roshni Wadhwa, director HR, L’Oréal India said, “Brandstorm gives students the most credible view of what it is like to work at L’Oreal through a series of challenging and creative assignments while providing them mentorship from some of the best marketing minds in the field. Our 2020 vision is to further develop Brandstorm into an incubator for talent, projects and partners; going beyond the programme’s original twin goal of communications and talent sourcing,”
Expressing their excitement over winning the national finals, the teams from SP Jain stated that the Brand and Tech competitions combined the excitement of consumer research, market analysis, product pricing and creativity with the real-world rigors of innovating and pushing boundaries. Having to choose and deliver within competitive categories, using limited resources and stringent time limits, the teams really felt that they honed their teamwork skills and learnt to work under the pressures that one would undergo in a real-world situation.
On 15th June 2017, L’Oréal France will host its first Innovation Fair in Paris, where regional finalists will become exhibitors of their creativity and ideas. Based on the model of tech fairs, young innovators have the opportunity to ‘pitch their projects’ and to convince the jury. Moving away from the previous traditional presentation model, this new concept has increased the participation to 25,000 students for 2017.
You can also view the article at the link below