Announcements

Ashita Aggarwal, Professor of Marketing, spoke at QuestionPro’s XDay India Event 2025, held in Bengaluru. The event brought together leading professionals from the customer experience and marketing domains and featured insights from speakers across business and academia. The event attracted a diverse audience of professionals, academics, and industry experts, all keen to understand how artificial intelligence (AI) will reshape business strategies in the coming years.

Prof. Aggarwal addressed one of the most pertinent topics in contemporary business strategy through her presentation titled ‘Prediction in Perception: Leveraging AI for Customer Insights’. She explored the transformative potential of AI in understanding and predicting customer behaviour and examined the critical balance between technological advancement and human insight.

“Speaking at an elite forum with academicians and professionals was enriching. The world is talking about AI and how it will change business strategies. Will it replace humans? My discussions with participants and speakers focused on how AI would complement human interventions – and sometimes even replace them. The future belongs to leaders who can marry AI to mine data at scale but bring human intervention to exercise empathy in depth,” said Prof. Aggarwal as she reflected on the experience.

Her perspective captured a crucial insight that echoed throughout the event: while AI excels at processing vast amounts of data and identifying patterns at an unprecedented scale, human intelligence remains irreplaceable in applying empathy, context, and nuanced understanding.

Such platforms enable academic institutions like SPJIMR to bridge the gap between theoretical knowledge and practical application, ensuring that research insights reach industry practitioners who can translate them into real-world impact. Prof. Aggarwal’s participation underscored SPJIMR’s commitment to shaping thought leadership on emerging technologies and their impact on business practice.