Academic SYB Programme
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Programme Objectives
- Understand what it takes to be an entrepreneur
- Test credibility of your idea and whether it could become a sustainable opportunity
- Develop a business plan with help from mentors
- Work out a Checklist for getting started on your business
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Programme Modules
| Weekend | Theme |
|---|---|
| Weekend 1 | THE IDEA & OPPORTUNITY DEVELOPMENT: |
| Articulating the problem to be solved through understanding the unmet needs of the customer, and a possible opportunity area | |
| Weekend 2 | EVIDENCE BASED ENTREPRENEURSHIP |
| The Product/Service and its Value Proposition: Who needs it and why? | |
| Weekend 3 | FINDING THE CUSTOMER, ACQUIRING AND RETAINING THEM: |
| Where can I find my customers and how do I reach them? | |
| How can I acquire my customers and keep them? | |
| Customer Discovery | |
| Marketing in a Digital World | |
| Weekend 4 | THE BUSINESS MODEL: Understanding the constraints and Coming up with the shared language for describing, visualizing, assessing and changing business models |
| BMC Presentation | |
| Weekend 5 | THE TECHNOLOGY: Leveraging new technology for your startup |
| THE OFFERING: Designing the minimum viable products or service offerings to test customer acceptance | |
| Weekend 6 | THE FINANCIALS: Managing costs and planning for revenues, understanding breakeven and the importance of cash flows |
| Weekend 7 | THE TEAM :Leadership and team building for startups |
| STORYTELLING: Communicating the value created to engage co-founders, employees, customers and investors | |
| Weekend 8 | THE STRATEGY: Developing Strategies for the startup |
| THE SCHEMES: Seeking resources | |
| Weekend 9 | THE DECISION: SCALE OR SELL OFF: Understanding funding and valuation |
| Weekend 13 | THE PRESENTATION |
Programme Pedagogy
The programme pedagogy offers scope for rich experiential learning through case studies, lectures and discussions, audio-visual aids, presentations, group learning from fellow participants and interaction with the entrepreneurial network of investors, entrepreneurs and mentors.
The interactions during the sessions would include discussion on real life situations faced by small enterprises in functional areas of management. We encourage participants to share their experiences, which in turn enables them solve their problems with support of the faculty. The participants are requested to carry relevant data and information to make such interactions meaningful.
The programme is conducted by experienced in-house and visiting faculty of SPJIMR and experts from industry
