Academic SYB Programme
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Programme Objectives
- Understand what it takes to be an entrepreneur
- Test credibility of your idea and whether it could become a sustainable opportunity
- Develop a business plan with help from mentors
- Work out a Checklist for getting started on your business
- Increase your chances of being selected / shortlisted for Incubation with SPJIMR** (T&C apply)
Programme Modules
The course includes topics covering :
1. Brainstorming and Ideation
2. Building a brand
3. Digital Marketing
4. Supply Chain and Operations
5. Leadership
6. Valuation & Financials
7. Business plan presentation
Programme Pedagogy
The programme pedagogy offers scope for rich experiential learning through case studies, lectures and discussions, audio-visual aids, presentations, group learning from fellow participants and interaction with the entrepreneurial network of investors, bankers, entrepreneurs and mentors.
The interactions during the sessions would include discussion on real life situations faced by small enterprises in functional areas of management. We encourage participants to share their experiences, which in turn enables them solve their problems with support of the faculty. The participants are requested to carry relevant data and information to make such interactions meaningful.
The programme is conducted by experienced in-house and visiting faculty of SPJIMR and experts from industry
