Faculty Research: Crowdsourcing, Green, Pricing, Tourism

Warm-coloured Coke or cool-coloured Pepsi? How sleepiness shapes sensory preferences
Navigating through turbulence – CMO role in times of disruption
Pricing product lines: asymmetric compromise choice set is unfair
Sustainability messaging in luxury hospitality: does framing for impact or commitment matter?
Organising around AI: Task formalisability and shifting nature of human-AI collaboration
Two-faced gifts – power’s impact on deceptive status-gifting
Panacea or a Death Knell? Exploring the consequences of technology on disintermediation in grocery retailing.
Free to fee: Can sustainable messaging cues influence consumers’ switching intentions in E-commerce retail?
Eudaimonic travel: A qualitative exploration of meaningful consumer travel experiences
Navigating brand crisis in the digital age: Understanding how can brands cope up with negative consumer emotions and the role of spokespersons’ equity in driving brand forgiveness