Popular Press Articles

Faculty Name with co authors Topic / Title Publishers / Presentation Details Published Date Weblink
Dr. Renuka Kamath Will the real and honest influencer stand up? ET BrandEquity.com October 22, 2021 Link
Prof. Vineeta Dwivedi Squid Game and K Culture's phenomenal success- is Bollywood losing out? BuisnessToday.In October 22, 2021 Link
Dr. Renuka Kamath How marketers can manage super networked consumers' The Drum October 19, 2021 Link
Dr. Ashita Aggarwal Being A Teacher In The Times Of Covid19 BWEducation October 13, 2021 Link
Dr. Tulsi Jayakumar Managing the trade-off between growth & inflation The New Indian Express October 14, 2021 Link
Prof. Jagdish Rattanani Signs Of Welcome Change In Congress The Navhind Times October 05, 2021 Link
Dr. Ashita Aggarwal Moment Marketing: A double-edged sword ET Brand Equity October 08, 2021 Link
Prof. Vineeta Dwivedi The new Cadburys ad or the runaway hit Sinhalese Song – viral success is the sweetest ET Brand Equity October 05, 2021 Link
Dr. Renuka Kamath and Monisha Mohan The Indian saree league: The six yards in spotlight Brand Equity (The Economic Times) October 03, 2021 Link
Dr. Ashita Aggarwal Stereotyping & unconscious bias in organizations People Matters September 28, 2021 Link
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