Case Study

Faculty Name with co authors Topic / Title Publishers / Presentation Details Published Date Weblink
Dr. Tulsi Jayakumar BTS, K-Pop and Hallyu: Creating Waves Softly Ivey October 28, 2021 Link
Dr. Tulsi Jayakumar and Dr. Surya Tahora Danone: Leading Change by Rejigging Purpose? Ivey October 22, 2021 Link
Prof. Malay Krishna and Gursimran Gambhir (SPJIMR Alumnus) Zoom Video Communications: Flash in the Pandemic or Enduring Success? Ivey July 28, 2021 Link
Dr. Tulsi Jayakumar Google Play Store in India: Playing with Networks Ivey May 28, 2021 Link
Prof. Tulsi Jayakumar iD Fresh Food: Scripting a Fresh Story Ivey April 14, 2021 Link
Prof. Tulsi Jayakumar iD Fresh Food: Scripting a Fresh Story Ivey April 14, 2021 Link
Prof. Rajiv Agarwal Managing Expectations and Stakeholders: Harsh Ahuja’s Family Dilemma SAGE Business Cases January 04, 2021 Link
Prof. Tulsi Jayakumar and Prof. Jagdish Rattanani Unilever’s Fair & Lovely In India: Fairness Matters Ivey January 14, 2021 Link
Prof. Malay Krishna and Prof. Sunny Arora Serum Institute of India: COVID-19 Vaccine Pricing Ivey December 15, 2020 Link
Prof. Malay Krishna and Ms. Pooja Mhapsekar ITC Hotels: Is Responsible Luxury Sustainable? Ivey September 18, 2020 Link
 
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