Case Study

Faculty Name with co authors Topic / Title Publishers / Presentation Details Published Date Weblink
Prof. Rajiv Agarwal Microsoft Acquires Activision Blizzard: Beating Sony in Gaming and the Metaverse Ivey August 09, 2022
Dr. Renuka Kamath, Shrinath V Savemom: The Smart Wearable Solution for Maternal Health Care Ivey July 28, 2022
Prof. Sunny Arora, Prof. Vidyut Lata Dhir, Prof. Malay Krishna Moderna’s Spikevax: A Prickly Pricing Decision The Case Journal July 20, 2022 Link
Aishwarya Sadasivan (SPJIMR Alum, 2021 batch), Ashish Pingulkar, &Dr. Debmallya Chatterjee Marico Ltd.: Distribution Network Optimization Ivey Publishing May 25, 2022
Prof. Renuka Kamath and Prof. Shabbir Husain R.V. CavinKare’s Indica Easy: Launching Shampoo Hair Colour Ivey March 14, 2022 Link
Dr. Tulsi Jayakumar BTS, K-Pop and Hallyu: Creating Waves Softly Ivey October 28, 2021 Link
Dr. Tulsi Jayakumar and Dr. Surya Tahora Danone: Leading Change by Rejigging Purpose? Ivey October 22, 2021 Link
Prof. Malay Krishna and Gursimran Gambhir (SPJIMR Alumnus) Zoom Video Communications: Flash in the Pandemic or Enduring Success? Ivey July 28, 2021 Link
Dr. Tulsi Jayakumar Google Play Store in India: Playing with Networks Ivey May 28, 2021 Link
Prof. Tulsi Jayakumar iD Fresh Food: Scripting a Fresh Story Ivey April 14, 2021 Link
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