DOCC | SPJIMR

What is DOCC?

Development of Corporate Citizenship, or DOCC, is a course that aspires to sensitise our participants to the Indian ethos and culture by working as a partner with development programmes and projects in the non profit sector and related stakeholders.

In addition to involvement with several development programmes, the Centre also facilitates and provides experiential learning to our PGDM and PGPM course participants. DOCC thus works as a bridge between rural stakeholders and budding managers and leaders from the participant base of SPJIMR.

Participants learn about ground level conditions, challenges and opportunities, notably in rural India, while NGOs get managerial inputs from our participants during the phase of DOCC internships.

See: Nobel Laureate Kailash Satyarthi at SPJIMR

Why DOCC?

To demonstrate to the participants (alumni, current and prospective students) the universality of management principles and their applications to the social sector.
To empower the participants to deal with an unstructured environment and make decisions
To provide capacity development programmes for the development sector, including the government and NGOs
To develop amongst the participants sensitivity to the underprivileged constituents of society
To consult for M&E as well as Impact Assessment study for various development programmes/projects
To undertake action field research and develop cases and research papers along with other publications

In addition to the above, the Centre also facilitates our PGDM students to take up internships in socially relevant rural projects for five weeks. PGPM participants intern for two weeks. These projects are in association with NGOs working in rural areas which have been valued for implementing innovative social sector approaches.

The emphasis of the DOCC social project is :

To explore, develop/modify and document sustainable solutions
To achieve programme goals more efficiently and deliver superior value to the beneficiary
To address operational as well as strategic issues/problems of the NGOs

What do we do?

Preparatory exposure to the social sector
Interacting with pioneers in the field
Sensitization to burning issues of human life
Visit to exemplary work centres

The students apply and hone their management skills in an unstructured environment and are sensitized to problems/issues of the underserved sections of our society. The programme creates socially responsible managers through its unique learning in the field, coupled with the following

Learning through feedback from NGOs, experts and peer presentations.
Courses on Sustainability and Distributive Justice
Developing case studies

Briefing and de-briefing through Design Thinking methodology
Action field research
Learning through the consultation with the community in rural settings
Learning decision making within constraints and limited resources
To develop the ability to face hardships and adversities

Some of the initiatives conducted by DOCC annually are:

1. Ehsaas
2. Heroes Speak
3. Social Impact Awards
4. Tata Social Internship (and here)
5. Field visits for our participants and exchange students.