Faculty Press Articles
March 28, 2020
Three ways to combat coronavirus
The fight against COVID-19 has been likened to fighting a war with an insidious, dangerous, but invisible enemy. We need to carefully chart out the strategy to emerge victorious. While no formal strategic plan has been issued by the government, the broad parameters of its strategy can be drawn from the series of actions it has announced. This includes closing of all schools and colleges, and imposing a 21-day lockdown, with only essential services allowed to function.
March 26, 2020
Credit and fixed income markets need help
In the wake of Covid-19, the bond market is facing significant stress in recent times while the rupee has taken a hit led by FPI outflows. Ananth Narayan, professor-finance at SPJIMR, tells Bhavik Nair in an interview that credit and fixed income markets are strained and need help.
March 23, 2020
Opinion | India’s most vulnerable enterprises need the most help
Even as the World Health Organization has declared Covid-19 a pandemic, identifying vulnerable populations most susceptible to the virus and providing health advisories, the moot question is which part of the economy is the most vulnerable to the tiny virus?
August 23, 2017
IndiGo, IndiGoing, Will IndiGet?
History was made when Lenovo, acquired mammoth IBM’s Personal Computer division in 2004. IBM, pioneer in computers from US was of 82 years and Chinese Lenovo was only of 20 years at the time of the deal. Currently, Lenovo leads in the personal computer space with the largest market share of 21 per cent ahead of HP and Dell.
August 11, 2017
Decoding the science of retail shopper marketing: How brands sell themselves
With changing lifestyles of people, rules of marketing are fast changing. Customers are no more passive receivers of brand communication and purchase decisions made at the beginning of shopping journey are often changed at the point of sale.
June 04, 2017
Surviving The Silver Spoon
How should one bring up kids in the midst of wealth?" I was asked this question by a friend at a social event. This was not mere cocktail chatter—he really wanted an answer. "You are family business consultant and a professor of family