Faculty Press Articles
ET Brand Equity
November 05, 2020
The Name Game: Picking a Brand Name that Sounds Right
A good brand name has to be memorable, easily recognized, and easily recalled, it has to be meaningful, have a descriptive meaning that could be persuasive, be likable, maybe fun and interesting, richly visual and aesthetically pleasing, be transferable, should be able to travel across product categories and geographic boundaries [so crucial in India]...
November 01, 2020
Home and the world: Indians as global leaders
Leading academic institutions in the West have seen a spate of academics of Indian origin rising to the top. Nitin Nohria at Harvard Business School, Madhav Rajan at Chicago Booth, Sri Zaheer at the Carlson School of Management, and Soumitra Datta
October 29, 2020
Can Indian firms benefit from anti-China sentiment?
The pandemic seems to have brought some unexpected bonanza for small and medium enterprises (SMEs) within a few sectors. The strong anti-China sentiment, with attempts to restructure supply chains, has led to companies across Europe and the US looking at India as a possible replacement for China. This has benefitted some of the SMEs, who have found that their international business has actually made up for that lost from the domestic sector.
October 28, 2020
Can trust be the new currency for iD Fresh Food?
Co-founder PC Musthafa is experimenting with a business model based on trusting consumers. Will it pay off for the largest idli/dosa batter company?
October 26, 2020
How Kurkure kept its crunch for 20 years
PepsiCo India's first homegrown brand has safeguarded its positioning in the extruded snacks market for over two decades, but will there be twist in the tale?
October 24, 2020
Hathras To Hyderabad – Why Such Brutality In The Violence?
The innocence and beauty in the pink salwar-kurta clad picture of that girl from Hathras would capture anyone’s heart. Then there are images and description of her being brutally beaten up, tortured and maimed. These do not reconcile. How could some men resort to such brutality? The rape itself is abhorrent but the gruesome violence accompanying it is what has shaken the nation.
October 20, 2020
Board Seats for Women Successors: It is a matter of mindsets, not rights
Families have to have a change in the mindset where they need to realize that in today's times, the gender of successor does not matter. What matters is the capability, competency and the interest of the next gen successor to handle the family matters.
October 19, 2020
Should You Invest In An Education When Times Are Tough?
Do you think this is the right time to do an MBA? Do you think b schools are well equipped to provide a healthy and safe environment to their students in these times of pandemic? To clear all those doubts, we spoke to Dr. Ranjan Banerjee, the dean at SP Jain Institute of Management Research (SPJIMR).
October 18, 2020
Why productivity is almost everything
More than anything else, corporates will get their edge from a highly skilled workforce that can perform in the longer term RBI Governor Shaktikanta Das recently spoke of a focus on human capital and productivity growth as a way to push economic growth in the medium term. Speaking to business leaders at the National Executive Committee of FICCI, he said
October 13, 2020
JBS Haldane’s life, via Samanth Subramanian’s biography, shows why scientists must be political too
Do scientists have a duty to engage with politics? This is a question that animates Samanth Subramanian’s A Dominant Character, an absorbing biography of one of the greatest scientific minds of the twentieth century, JBS Haldane. Haldane’s genius, wit, and passion seem to leap from the pages of this work.
October 12, 2020
Mega e-sales: Compare prices across platforms before clicking on buy
With the festive season just round the corner, e-commerce giants Flipkart and Amazon are set to kick off their sales on October 16 and 17, respectively. Snapdeal, too, has announced its “Kum Mein Dum” Diwali sale from October 16. Customers can expect to get higher discounts this year.