Our Faculty

EDUCATION

• BOOKS

  2022

  Parameswaran Ambi, All The World’s A Stage – A Personal Branding Story, Westland, Chennai

  2020

  Parameswaran Ambi, SPRING – Bouncing Back From Rejection, Westland, Chennai

  2018

  Parameswaran Ambi, SPONGE – Leadership Lessons I Learnt From My Clients, Westland, Chennai

  2016

  Parameswaran Ambi, Nawabs Nudes Noodles – India Through 50 Years of Advertising, Pan Macmillan, New Delhi

  2015

  Parameswaran Ambi M G, with Isaac Jacob and Kevin Lane Keller, Strategic Brand Management [Indian Version], Pearson India, New Delhi

  2014

  Parameswaran Ambi , For God’s Sake – An Adman on the Business of Religion, Penguin, New Delhi

  2011

  Parameswaran M G with Kinjal Medh, Draftfcb Ulka Brand Building Advertising – Cases & Concpets, Tata McGraw Hill, New Delhi

  Parameswaran M G with Kinjal Medh [eds.], India 2061 – Collected Articles, Cogito Publications, Mumbai

  2009

  Parameswaran M G, Ride The Change – A Perspective on the Changing Indian Consumer, Market and Marketing, Tata McGraw Hill, New Delhi

  2006

  Parameswaran M G, Building Brand Value – Five Steps to Building Powerful Brands, Tata McGraw Hill, New Delhi

  2003

  Parameswaran M G, Understanding Consumers – Building Powerful Brands Using Consumer Research, Tata McGraw Hill, New Delhi

  2001

  Parameswaran M G,  FCB Ulka Brand Building Advertising – Concepts & Cases, Tata McGraw Hill, New Delhi

• BOOK CHAPTERS

  2013

  Parameswaran M G , Marketing, PR, Advertising and Media for Brand Building of Innovative Foods and Nutritional Products, in Ghosh D et al. [eds.] Innovation in Healthy and Functional Foods, CRC Press

  2008

  Parameswaran M G, Reputation Under Fire, in Arthur I and Mathews K [Eds.], Brands Under Fire, Penguin Portfolio

• CONFERENCES

  Parameswaran Ambi. Your First Name Tells Your Age: The Use of Sound Symbolism in Naming Over-The-Top Media Characters. AMA Winter Academic Conference. (Feb 20, 2022)

  Parameswaran Ambi. Perceived Age of a Name: Adopting Age-based Names in Over-the-Top Media Content. The Association for Consumer Research. (October 4, 2020)

  “Portrayal of women in Indian English print advertising – A longitudinal study of advertising in Femina Magazine over the last 50 years”, 2011 Asia Pacific Conference of the Association for Consumer Research Beijing, Parameswaran M G with Srivatsava R K [KJ Somaiya]

  “Not so desperate housewives of India”, 2009 Asia Pacific Conference of the Association of Consumer Research, Hyderabad, Parameswaran Ambi M G

  “Portrayal of women in Indian package goods television advertising”, 3^rd Great Lakes NASMEI Marketing Conference, Chennai, Parameswaran M G

  Panellist/speaker at Jaipur Literature Festival 2014, the biggest gathering of its kind in the world.

  Speaker at TEDx IIM Ranchi in February 2014 [TEDx ‘For God’s Sake’]

  Link to Google Scholar

• CONFERENCE PROCEEDINGS

  Parameswaran Ambi. Perceived Age of a Name: Adopting Age-Based Names in Over-The-Top Media Content. MN : Association for Consumer Research. (October 31, 2020). https://www.acrwebsite.org/volumes/v48/acr_vol48_2663471.pdf

• PERIODICALS

  Parameswaran Ambi. (2022). MBA in India: Opportunities and Challenges for MBA programs post covid era. Business Standard. https://www.business-standard.com/article/management/mba-education-post-pandemic-is-it-necessary-to-look-at-a-reset-122020600850_1.html

  Parameswaran Ambi. (2021). Why is there a celebrity boost in IPL ads? ETBrand Equity. https://brandequity.economictimes.indiatimes.com/news/research/why-is-there-a-celebrity-boost-in-ipl-ads/82675413

  Parameswaran Ambi. (2021). Dove’s #StopTheBeautyTest: A perspective. ETBrand Equity. https://brandequity.economictimes.indiatimes.com/news/advertising/doves-stopthebeautytest-a-perspective/82474796

  Parameswaran Ambi. (2021). Ready for a reboot: How B-Schools can adapt to the new normal amid Covid-19. Business Standard. https://bit.ly/2XVWjjl

  Parameswaran Ambi. (2020). Will Kamala Bloom Again? ET Brand Equity. https://brandequity.economictimes.indiatimes.com/news/marketing/opinion-will-kamala-bloom-again/79732528

  Parameswaran Ambi. (2020). The Name Game: Picking a Brand Name that Sounds Right. ET Brand Equity. https://brandequity.economictimes.indiatimes.com/news/marketing/the-name-game-picking-a-brand-name-that-sounds-right/79054135

  Parameswaran Ambi. (2020). Will Ram make a comeback?. ET Brand Equity. https://brandequity.economictimes.indiatimes.com/news/industry/will-ram-make-a-comeback/78484883

  Parameswaran Ambi. (2020). How to nudge consumers back to the marketplace. The Hindu Business Line. https://www-thehindubusinessline-com.cdn.ampproject.org/c/s/www.thehindubusinessline.com/opinion/ways-to-tap-the-shoppers-post-the-lockdown/article31455345.ece/amp/

  Parameswaran Ambi. (2019). The new Shaadi pitch. ET Brand Equity. https://brandequity.economictimes.indiatimes.com/news/marketing/the-new-shaadi-pitch/72848636

  Parameswaran Ambi. (2019). What makes Bollywood actors rule the game in India and China. ET Brand Equity. https://brandequity.economictimes.indiatimes.com/news/business-of-brands/what-makes-bollywood-actors-rule-the-game-in-india-and-china/70048210

  Parameswaran Ambi. (2019). Evolution of names” An analysis based on a proprietary research on the evolution of Indian names and what it means. ET Brand Equity. https://brandequity.economictimes.indiatimes.com/news/digital/evolution-of-names/67645819

  Link to Google Scholar