Organisation & Leadership Studies
Vineeta Dwivedi is a faculty in area of People and Performance, with her core expertise in Business Communication and Negotiations. She holds a master’s degree in English from Central Institute of English and Foreign Languages, Hyderabad and has completed ‘Accelerated Management Programme’ from Indian School of Business. She has completed ‘Leadership Programme’ from Henley Management College.
In her professional journey encompassing 23 years, she held critical responsibilities in business development and broadcasting with prominent news organisations in India and the UK. In her industry assignments, she has a long career with British Broadcasting Corporation (BBC) in the UK and India, she also led a Digital Cinema Distribution company as a CEO. Later, she embarked on a journey in academics and has taught at leading management institutions in Mumbai.
Her research interests cover vivid areas and topics under Business Communication, Gender and Media. Her research contributions have been published in leading periodicals and media publications. She currently also leads the communication activities of SPJIMR which includes press, PR, website, and social media.
Accelerated Management Programme, 2008
Major: General Management
Leadership Programme, 2006
Major: Leadership
MA, 1999
Major: English
BSc, 1997
Major: Chemistry and Botany
Shah, S., Dwivedi, V. (2020). Solving the Work-From-Home Conundrum. Singapore Management University’s Asian Management Insights, 7(2). https://cmp.smu.edu.sg/ami/all/pdf
Bhoola, V., Dwivedi, V., & Vedpuriswar, A. (2021). National Dairy deriving value through project management. Emerald Emerging Markets Case Studies.
Dwivedi, V. (2021). Will Union Cabinet Expansion With New Women Ministers Be Harbinger Of Good Change?. Outlook.
Dwivedi, V. (2021). Sadness, anger, and schadenfreude with India’s Covid-19 Crisis. Forbes India.
https://www.forbesindia.com/article/bharatiya-vidya-bhavan039s-spjimr/sadness-anger- and-schadenfreude-with-indias-covid19-crisis/67877/1
Dwivedi, V. (2020). Hathras To Hyderabad – Why Such Brutality In The Violence?. BW Business World. http://www.businessworld.in/article/-Hathras-To-Hyderabad-Why-Such-The-Brutality-In-The-Violence-/24-10-2020-335195/
Dwivedi, V. (2020). Been to Corona hell and back!. Mumbai Mirror. https://mumbaimirror.indiatimes.com/opinion/blogs/been-to-corona-hell-and-back/articleshow/78515249.cms
Dwivedi, V., Khanvilkar, S. (2020). Introverts Vs Extroverts in the digital workplace. ET (HR World). https://hr.economictimes.indiatimes.com/news/trends/introverts-vs-extroverts-in-the-digital-workplace/77320850
Dwivedi, V. (2020). My cousin Vikram hanged himself because of JEE pressure. September dates made it worse. The Print. https://theprint.in/opinion/my-cousin-vikram-hanged-himself- because-of-jee-pressure/491900/
Dwivedi, V. (2020). Has Corona changed the rules of workplace communication?. Economic Times (HR World).
Dwivedi, V., Shah, S. (2020). WFH is not the ‘Work-Family-Heaven’ we were hoping for!. People Matters. https://www.peoplematters.in/article/life-at-work/wfh-is-not-the-work-family-heaven-we-were-hoping-for-25990
Dwivedi, V. (2020). Mumbai: Slums breed an undefeatable virus. Media Swaraj. https://mediaswaraj.com/mumbai-we-created-the-slums-that-now-breed-an-undefeatable-virus/
Dwivedi, V., Agarwal, P. U. A. (2020). COVID-19: Importance of motivating language. People Matters. https://www.peoplematters.in/article/leadership/covid-19-importance-of-motivating- language-25427
Dwivedi, V., Awasthi, P. S. (2020). Light at the end of the coronavirus tunnel. Fortune India. https://www.fortuneindia.com/opinion/li0ght-at-the-end-of-the-coronavirus-tunnel/104454
Dwivedi, V. (2020). Victory For The Aam Aurat Party. BW Business World. http://businessworld.in/article/Victory-for-the-Aam-Aurat-Party/22-02-2020-184745
Dwivedi, V. (2019). Strict Laws Not Enough, Higher Conviction Rates Will Make India Safer for Women. Outlook India. https://www.outlookindia.com/website/story/opinion-strict-laws-not- enough-higher-conviction-rates-will-make-india-safer-for-women/343461
Dwivedi, V. (2018). Girls ‘outshine’ boys, but where are the jobs?. Fortune India.
Dwivedi, V. (2017). MALA.
Dwivedi, V. (2014). Intercultural and strategic Communication course for full time MBA programme in NMIMS.
Dwivedi, V. (2021). Rape in India: Women are vulnerable, unsafe, and deprived of agency. Hindustan Times.
Dwivedi, V. (2021). Sabyasachi x H&M: A classic example grand play, successful legacy and marketing masterstroke. Business Today.
Dwivedi, V. (2021). Work from Home (WFH) and the Employee Engagement Challenge. Economic Times (HR World).
Dwivedi, V. (2021). How to communicate effectively in online interviews. Education Times. https://educationtimes.com/article/job-trends-market-mantra/81544929/how-to-communicate-effectively-in-online-interviews?fbclid=IwAR1JT1- D600rYIaXcK_2cNDS6OtyurW_y8YvXHm1qzRIYCDsfKzBT2HBZY4
Dwivedi, V. (2021). This women’s day, we need more role models! The Hindu Business Line. https://www.thehindubusinessline.com/opinion/how-well-will-a-bad-bank-work-for- us/article33996400.ece
Dwivedi, V. (2020). Girls shine in schools but lose lustre in careers. Times Of India- Education Times. https://www.educationtimes.com/article/editors-pick/77436131/girls-shine-in-schools- but-lose-lustre-in-careers.html#gsc.tab=0
Dwivedi, V., Khanvilkar, S. (2020). RIP The Influencer: pandemic hits stars of social media communication. ET Brand Equity. https://brandequity.economictimes.indiatimes.com/news/marketing/rip-the-influencer-pandemic-hits-stars-of-social-media-communication/75817620
Dwivedi, V., Singh, S. N. (2020). Covid-19: We need to restore the idea of village swaraj | Opinion. Hindustan Times. https://www.hindustantimes.com/analysis/covid-91-we-need-to- restore-the-idea-of-village-swaraj/story-Pfk7t2PVbj9oU3LXfLzmOK.html
Dwivedi, V. (2020). Why gender equality is still a far cry in India. Hindustan Times.
Dwivedi, V. (2018). Let Us Continue to Talk About Women Even If Their Day Is Over. Business World.
Dwivedi, V. (2017). Guest view India needs its women in the workforce. Mint.
Management Communication
Corporate Communications
Written Business Communication
Written Analysis of Communication
Negotiation Skills
Public Speaking
Presentation Skills
Intercultural Communication
Business Communication for Entrepreneurs
Digital Marketing and Social Media for the Social sector
Assistant Professor
Head, Communications, SPJIMR (2018 – current)
Associate Program Head,PGMPsWan, Program. (July 12, 2017 – July 31, 2018).
CEO
Visiting Faculty
Adjunct Faculty
Project Director
India Business Development Manager
Regional Editorial coordinator, Desk Editor and Broadcaster
Sub Editor
For Profit Organization, Radiowalla.com, Bangalore. (2016)
For Profit Organization, Fraunhoffer, Germany. (2014).
Professional Certificate Programme in Business Negotiations ET Masterclass 21st Jan -12th Feb 2022
Management/Executive Development, Presentation Skills and Interpersonal Communication, Pidilite, 20th Dec 2021 – 12th Feb 2022
Management/Executive Development, Negotiation Skills, Marsh, 19th March 2021
Management/Executive Development, Presentation Skills and Interpersonal Communication Pidilite, Jan – Feb 2021
Management/Executive Development, Negotiation Skills, Advanced Project Management, 28th Aug – 4th Sept 2021
Management/Executive Development, Saksham (Novartis), Digital Media Communication, Dec2020 – Jan 2021
Management/Executive Development, Negotiation Skills, Advanced Project Management, Sept 2020
Management/Executive Development, Yes Bank, 25 participants. (January 9, 2020 – January 10, 2020).
Management/Executive Development, Swades Foundation, 21 participants. (August 7, 2019- August 8, 2019).
Management/Executive Development, SPJIMR, 13 participants. (July 5, 2019 – July 6, 2019).
Management/Executive Development, SPJIMR, 15 participants. (June 7, 2018 – June 8, 2018).
Management/Executive Development, Lions Club Members, SPJIMR, Mumbai. (2017).
Workshop, NMIMS MBA students, Mumbai. (2017).
Management/Executive Development, Centre for Entrepreneurship Development (CEdSS), 16participants. (October 10, 2017 – December 23, 2017).
Management/Executive Development, Centre for Entrepreneurship Development (CEdSS), 11participants. (May 20, 2017 – July 30, 2017).
Management/Executive Development, Lion’s Club, 100 participants. (April 16, 2017 – May 14, 2017).
Continuing Education, NM College Faculty, Mumbai. (2014)
Workshop, NMIMS MBA workshop. (2013).
Editor, Senior Editor, NMIMS Management review. (October 2013).
Management Communication
Business Negotiation
Crisis and Strategic Communication
Digital Media and Marketing
Critical Thinking
Reputation Building
Moderator, SPJIMR HR Conclave (January 22, 2022)
Master of Ceremonies, PGPDM Convocation (October 30, 2021)
Faculty Co Coordinator and Host SPJIMR Convocation 2021 (July 2, 2021)
Faculty Co Coordinator and Host SPJIMR Get Together 2020 batch (July 31, 2021)
Moderator Guest Speaker Session, Ojas (March 7, 2021)
Moderator, SPJIMR HR Conclave (December 23, 2020)
Faculty Co-ordinator, SPJIMR SBAC. (January 17, 2020).
Moderator, TSI & SPJIMR, Mumbai, Maharashtra. (August 23, 2019).
Conference Host, Global Compact Network India (GCNI), Mumbai, Maharashtra. (May 31, 2019).
Speaker, Workshop: Women Business Empowerment Program in India, Mumbai, Maharashtra. (June14, 2018).
Member, FICCCI Women in Media. (2015).
