Faculty

A rich and lively student-teacher interaction is at the heart of SPJIMR's success. Our faculty members are known to be great teachers, who can bring alive the subject, encourage critical thinking and offer a wider, holistic perspective that is critical in today's complex business environment.

Our faculty members are drawn from academia, industry, government sector and non-profits. Collectively, they bring in a wide range of experience in building and delivering knowledge and skills to prepare participants for leadership roles.

The teaching-learning process at SPJIMR is vastly enriched by a series of non-classroom initiatives through which our faculty help build among participants the right attitudes to enable them lead with purpose, meaning and with an idea of service to society.

The average experience of the core faculty is over 18 years, with several who have come to academics after years of experience as practitioners. In addition, we have around 20 adjunct faculty and several more visiting faculty who engage with participants of various courses.

FACULTY SEARCH

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Overview

Dr. Ruppal W Sharma

Professor - Marketing
Head - Delhi Center

ruppal.sharma@spjimr.org

Curriculum Vitae
Dr. Ruppal W Sharma has worked in both the corporate sector and academia. She completed her PhD in Brand Management from BITS Pilani, MBA from IIFT Delhi, and Graduation in Economics from Lady Shri Ram College, Delhi University.
 
Her interests are largely in the area of Brand Management, Strategic Marketing, and Design Thinking. 
 

She also undertakes consultancy assignments for industry and regularly shares her expertise with selected start ups in helping them develop their marketing strategy. Dr. Sharma is a reviewer for Emerging Markets Case Studies Journal and  Asia Pacific Journal of Marketing and Logistics.

 

Experience

Dr. Ruppal W Sharma

Professor - Marketing
Head - Delhi Center

ruppal.sharma@spjimr.org

Curriculum Vitae

Dr. Sharma  has a work experience of more than 25 years of which she spent close to eight years in the corporate sector and the rest in academics. Before rejoining SPJIMR in 2017, she had served as marketing faculty at Indian Institute of Foreign Trade Delhi (2007-17) and SPJIMR Mumbai (2003-07). Prior to that, she worked in the corporate sector, across marketing and brand management profiles with United Breweries, Caltex Lubricants and Avon Beauty Products India Ltd.

Research & Publications

Dr. Ruppal W Sharma

Professor - Marketing
Head - Delhi Center

ruppal.sharma@spjimr.org

Curriculum Vitae

Journal Papers

  • Sharma, Ruppal W. (2020), “IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral”, Asian Journal of Management Cases, Sage, published online May 2020 (ABDC journal)
  • Mishra, Mridula S and Sharma, Ruppal W (2019), “Brand Crisis-Sentiment Analysis of User-Generated Comments About @Maggi on Facebook’, Corporate Reputation Review, Springer, Vol 22:48–60 (ABDC journal)
  • Sharma, Ruppal W. and Srivastava, Deepti  (2017), “Measuring Customer’s Response to a Word of Mouth Message on the Social Media: Development of a Multi Item Scale”, Journal of Creative Communications, Vol.12.3 (Scopus indexed, UGC approved journal)
  • Iyer R, Eastman, J.K and Sharma, R.W. (2017), "The Impact of Cognitive Age on Materialism, status Consumption and Loyalty Proneness on the Indian Elderly," Marketing Management Journal, Vol. 27, Issue 1
  • Srivastava, Deepti and Sharma Ruppal W.(2017), “Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing,”  Jindal Journal of Business Research, Sage , Vol.6(1), pp:1-19 (UGC approved journal)
  • Ruppal Walia Sharma , (2015),"Communicating across age-groups: variance in consumer attitudes from tweenagers to adults", Young Consumers, Vol. 16 Iss 3 pp. 348 - 362
  • Sharma, Ruppal Walia and Dasgupta, Pinaki (2011), “Impact of Model Imagery and Product Information on Brand Attitude and Purchase Intention across Age Groups,” Journal of Marketing Trends, Vol.1, May, pp. 71-77.Sharma, Ruppal Walia and Dasgupta, Pinaki (2009), "Marketing to Children: a planning framework", Young Consumers, Vol. 10 No. 3, pp. 180-187.

Case Studies

  • Mishra, M.S and Sharma, R.W (2018), Greenco Enterprises India Pvt. Ltd.: Market Strategy for Frozen Snacks, Ivey Publishing, Case Study and Teaching Note ref no.- 9B18A063 and 8B18A063  (selected in top 10 case studies in the ISB-Ivey Global Case Study Competition 2017)
  • Sharma, Ruppal Walia (2017), "Rays Culinary Delights: Building a Start Up Brand", Ivey Publishing, Case Study and Teaching Note ref no.-9B17A002  and 8B17A002 (selected in top 10 case studies in the ISB-Ivey Global Case Study Competition 2016)
  • Sharma, Ruppal Walia (2009), "Rekindling Brand Growth: 3 Brand Stories" ECCH, case ref no. 509-080-1 and Teaching Note”, ECCH, Case Ref No 509-080-8.
  • Book (co-edited): “Case Studies in Marketing Effectiveness” published by SPJIMR, Mumbai, 2005.

 Research & Consultancy projects

  • Remodeling Brand architecture for a multinational company in the electrical industry (2018).
  • Research Study on Strategy for enhancing India’s Handloom Exports, Dr. R.M. Joshi, Dr. Ruppal W Sharma and Dr. Niti N. Chatnani, for HEPC  (April to November 2017)
  •  Research Study on Branding and Marketing of Indian GI products  conducted for Centre for WTO Studies, September 2015
  • Research Study on Prospective Expansion Plan for Footwear Design & Development Institute, was conducted by Dr.R.M.Joshi, Dr. Ruppal W Sharma and Dr. Mridula S Mishra, for Ministry of Commerce, March 2015

Conferences (recent)

  • Sharma, Ruppal W and Srivastava Deepti, (2016), "Developing Multi Item Scales For Measuring   E-WoM Effectiveness," Proceedings of the  IIT Delhi Conference on Brand Management  2016, April 16-17, Emerald Publication, New Delhi. (ISBN No.-9781786354112)
  • Mishra, Mridula S and Sharma, Ruppal W, (2016), "Brand Crisis - Sentiment Analysis of User Generated Comments about @Maggi on Facebook ," Proceedings of the  IIT Delhi Conference on Brand Management  2016, April 16-17, Emerald Publication, New Delhi. (ISBN No.-9781786354112)
  • Iyer  R., Eastman, J. and Sharma, R.W (2015), "Exploring the Indian Senior Market: Understanding the Impact of Self Confidence and Social Involvement," Proceedings of 2015 AMA Summer Marketing Educators’Conference, Improving Business Practice Through Marketing Insight, Volume 26, edited by Michael Ahearne and Douglas E. Hughes, August 14-16, Chicago, MA ( available at www.ama.org/events-training/Conferences/Documents/2015-Summer-AMA-Proceedings.pdf,  accessed 27 August, 2015, ISSN: 0888-1839, ISBN: 87757-360-3.)
  • Sharma, Ruppal Walia (2011), "A study of variance in Attitude towards Ad across tweenagers to adults", 4th IIMA Conference on Marketing in Emerging Economies, Ahmedabad, 5-7 January.
  • Sharma, Ruppal Walia and Dasgupta, Pinaki (2010), "Impact of communication cues on Brand Attitude and Association with Brand across Age groups: an experimental analysis," Proceedings of 9th International Marketing Trends Conference 2010 Venice, ed. Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Association, [available at www.marketing-trends-congress.com/paperscongress.com/papers, ISBN 978-2-9532811-2-5 9782953281125 ) .
Additional Information

Dr. Ruppal W Sharma

Professor - Marketing
Head - Delhi Center

ruppal.sharma@spjimr.org

Curriculum Vitae

Dr. Sharma's case studies have been selected in the top 10 cases in the ISB-Ivey Global Case Study Competition in 2017 and 2016.  

She has  conducted various Management Development Programmes for middle to senior level managers in organisations like Xerox, Philips, DCM Shriram, Maruti Suzuki, Mobileum, Castrol, Glaxo Smithkline and IOCL  among others and has also taught as visiting faculty in B-Schools like IIM Raipur, MICA Ahmedabad and IMI Delhi.

 

Blogs

Dr. Ruppal W Sharma

Professor - Marketing
Head - Delhi Center

ruppal.sharma@spjimr.org

Curriculum Vitae
Video

Dr. Ruppal W Sharma

Professor - Marketing
Head - Delhi Center

ruppal.sharma@spjimr.org

Curriculum Vitae
Academic Area

Dr. Ruppal W Sharma

Professor - Marketing
Head - Delhi Center

ruppal.sharma@spjimr.org

Curriculum Vitae
Marketing
 
SPJIMR
Bhavan's Campus
Munshi Nagar | Dadabhai Road,
Andheri West | Mumbai - 400 058, India
Reception: +91 22 61454200
Delhi Centre
Bharatiya Vidya Bhavan Campus, 3rd Floor
Gate No. 4, Copernicus Lane
Kasturba Gandhi Marg, New Delhi-110001
Tel: 8130545577, 011-23006871, ext-871 

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