•  malay.krishna@spjimr.org

Malay Krishna


Strategy & Innovation
Director – SPJIMR Journal


Malay Krishna has obtained his master’s in management from Owen Graduate School of Management, Vanderbilt University, US, and a master’s in technology from the Indian Institute of Technology, Delhi. He is a professor in Strategy and Director of SPJIMR Journal. His professional experience spans 28 years, during which he has worked in the industry for 16 years in the US with Banking and Consulting firms.

He joined academics in 2011. His research interest is anchored on Strategic Management and Concepts of Competitive Advantage. His research includes articles, case studies, and book chapters published in leading journals and periodicals. He has rendered services as a lead facilitator and an organiser at various events and conclaves of strategic importance.

Read More


Owen Graduate School of Management, Vanderbilt University    

MBA, 2000
Major: TEC

Indian Institute of Technology, Delhi  

5-Year Integrated MTech, 1995
Major: Biochemical Engineering & Biotechnology






    Krishna, M., & Arora, S. (2022). Nykaa: A Keen Contest in Beauty Products Retailing. Asian Journal Of Management Cases.

    Krishna, M., Sivaraman, V. (2021). Ichalkaranji: India’s Manchester needs to weave magic. Emerald Emerging Markets Case Studies, Vol. 11(No. 3). https://doi.org/10.1108/EEMCS-10- 2020-0399

    Pattnaik, R. K., Krishna, M. (2021). UNKNOWNS BEYOND THE BLACK SWAN: A Strategic Perspective for Indian Policy in a Covid-19 World. Studies in Economics, 1(1), 1-21.


    Malay Krishna. (2021). The Holy Fox at Dharasana: Deliverance or Debacle? The Case Centre

    Krishna, M., Gambhir, G. (2021). Zoom Video Communications: Flash in the Pandemic or Enduring Success? Ivey. Case

    Krishna, M., Arora, S. (2020). Serum Institute of India: COVID-19 Vaccine Pricing. Ivey. Case

    Krishna, M., Mhapsekar, P. (2020). ITC Hotels: Is Responsible Luxury Sustainable? Ivey. Case


    Krishna, M., Barney, J. B. (2014). Strategic Management and Competitive Advantage Concepts. UK.


    Krishna, M. (Author), Sivaraman, V. (Author), NACRA – North American Case Research Association, “Ichalkaranji: India’s Manchester Needs to Weave Magic,” United States. (October 8, 2020)

    Krishna, M., Global Business School Network, “Bridging the Knowing-Doing Gap,” Washington DC, USA. (November 3, 2017)


    Krishna, M., Gupta, V., Goel, A. (2021). Healthcare will never be the same after Covid – given how fast myths were shattered and consumer behaviours transformed. The Times of India.

    Krishna, M., Arora, S. (2021). Vaccination communication: A leadership lesson. Fortune India.
    https://www.fortuneindia.com/opinion/vaccination-communication-a-leadership-lesson/105346?fbclid=IwAR2M2Db_sgnrz-6m2P9mLP7zerZC-h1kDxW6mwWQTrGNd- iEQyjogs7pHaY

    Krishna, M., Jayaraman, R. (2021). India’s vaccine rollout: Cracking the bullwhip. Forbes India.
    https://www.forbesindia.com/article/bharatiya-vidya-bhavan039s-spjimr/indias-vaccine-rollout- cracking-the-bullwhip/66373/1

    Jayaraman, R., & Krishna, M. (2021, September 29). Post-COVID supply chains: A need to build back better. Business Today.

    Gursel, O., Krishna, M., & Joseph, J. (2002). More Outsourcing for Banks. The McKinsey Quarterly, 2002(4), 10.


    Business Policy and Strategy (Required/Core Course)

    Microeconomics of Competitiveness (Elective)

    Advanced Competitive Strategy (Elective)

    Competing Through Business Models (Elective)


    Winner of 2022 case competition organised by the Case Centre, under the category: Outstanding Case Writer: Hot Topic ‘Responding to Shocks’


    S. P. Jain Institute of Management & Research

    Academic Faculty – Strategy & Innovation

    Professor (2017 – Now)

    Associate Professor (2011 – 2017)

    Visiting Professor (2010 – 2011)

    Administrative Assignments

    Chairperson, International Relations, Business School, approximately 200 hours spent per year. (October 22, 2014 – Present).

    Associate Programme Head, PGDM, Programme, approximately 400 hours spent per year. (April 1, 2015 – April 19, 2018).

    PNC Bank, USA (Oct 2003 – Mar 2011)

    SVP and Director of Strategic Marketing Research and Competitive Intelligence

    McKinsey & Co., USA (Sept 2000 – Sept 2003)


    Citibank N.A. (May 1995 – July 1999)

    Management Associate (May 1999 – July 1999)

    Associate Consultant (1995 – 1996)


    Growth Strategy for a chemicals major (May 2021 – Dec 2021)

    Shared value consulting for a paper and pulp manufacturer (May 2017)

    Non-Governmental Organization (NGO), Child Fund India. (October 1, 2012 – October 31, 2012)


    Masterclass on Strategic Management, Economic Times, (January 15, 2022 – February 13, 2022)

    Management/Executive Development, Bajaj Finance, (March 11, 2020 – March 13, 2020)

    Management/Executive Development, Bank of America, (October 30, 2019 – October 1, 2019)

    Management/Executive Development, Biocon Ltd, (June 24, 2019 – June 26, 2019)

    Management/Executive Development, BSH Household Appliances Manufacturing Pvt. Ltd, (March 13, 2019 – March 27, 2019)

    Management/Executive Development, IT Bandung, (November 26, 2018 – November 30, 2018)

    Management/Executive Development, Total Oil India Ltd (August 27, 2018 – August 29, 2018)

    Management/Executive Development, IT Bandung, (April 22, 2018 – April 28, 2018)

    Management/Executive Development, TATA AIG, (January 10, 2018)

    Management/Executive Development, TATA AIG, (December 12, 2017). Management/Executive Development, Total Oil Corporation, (November 15, 2017)

    Management/Executive Development, Total Oil Corporation, (November 10, 2017)


    Board Member, Bach Choir of Pittsburgh. (April 1, 2008 – March 31, 2010)

    Managing Committee of CHILDReach School, Mumbai


    Asian Journal of Management Cases

    Emerald Emerging Market Case Studies





    Workshop Organizer, SPJIMR & GBSN, Mumbai, Maharashtra. (April 5, 2019)

    Co-Ordinator, SPJIMR & GSBN. (April 4, 2019 – April 5, 2019)

    Workshop Organizer, SPJIMR & GBSN, Mumbai, Maharashtra. (April 4, 2019)

    Co-Ordinator, SPJIMR & GSBN. (April 4, 2019)

    Co-Ordinator, SPJIMR & GSBN. (April 4, 2019)

    Workshop Organizer, SPJIMR, Mumbai, Maharashtra. (February 26, 2019 – February 28, 2019)

    EDGE X: New directions in higher education, Delhi. (2012)

    Lead Facilitator, Strategy for Sun Pharma, Mumbai, Maharashtra. (2012)

    Panel of Speakers from MSU, McKinsey KPMG, Deloitte,, Consulting Conclave (Vinimay), Mumbai, Maharashtra. (2011 – 2012)

    Master Class on more Innovations in Marketing Pedagogy Marketing during Academic Conclave, Mumbai, Maharashtra. (2011)


    Advisor, Kindle Venture Capital. (September 2020 – Present)

    Annual Conference Steering Committee Member, Global Business School Network. (April 2018 – Present)

    Member, MOC Affiliate Network. (2014)

    Member, Society of Competitive Intelligence Professionals. (2001 – 2002)

AppLy Now