Akshay Jyothiram Iyer
  •  akshay.iyer@spjimr.org

Akshay Jyothiram Iyer

Assistant Professor, Marketing

Akshay holds a PhD in marketing and a PGDM from the Indian Institute of Management Ahmedabad (IIM A). He completed his M.Tech in Computer Science from IIT Bombay. His work focuses on the applications of AI in marketing and using quantitative and machine learning techniques to solve marketing challenges. His work has been presented at conferences such as the Association for Consumer Research Conference in the USA and the NASMEI Conference in India. It has also been accepted to be presented at the ANZMAC conference in Australia. His work on a recommendation system to match donors with suitable social causes won the prestigious Raj Sethuraman Award from NASMEI. Akshay’s primary research interests are digital platforms and consumer interactions with AI systems. He has over 10 years of experience in strategy and consulting roles in organisations such as Accenture and Cinepolis.

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EDUCATION

Indian Institute of Management, Ahmedabad (IIM A)

Ph.D., 2024

Focus: Marketing

MBA/Masters, 2009

Major/Specialisation: Management

Goa University

BE/Bachelors, 2001

Major/ Specialisation: Computer Engineering

  • RESEARCH INTERESTS

    Digital platforms

    AI and marketing

    Quantitative and econometric methods

  • SELECTED PUBLICATIONS

    Iyer, A. J. (2023). Understanding Borrower Motivations to Repay on a P2P Lending Platform. In L. Nguyen Chaplin, Priya Raghubir & Keith Wilcox (Eds.), Advances in Consumer Research: Vol. 51. (pp. 501-502). Association for Consumer Research.

    Iyer, J. A., & Bhattacharyya, P. (2005). Using semantic information to improve case retrieval in case-based reasoning systems. In Universal Network Language: Advances in Theory and Applications (pp. 347-358). México: Research on Computing Science.

    Link to Google Scholar

  • CONFERENCES

    Iyer, A., “Highway to Health: Effect of competition mechanisms on the health behaviour of customers” at ANZMAC 2024 Conference to be held in December 2024 in Tasmania, Australia (Upcoming)

    Iyer, A., “Dynamism in Borrower Motivations to Repay on a P2P Lending Platform”, 17th NASMEI Conference, Chennai, India, December 18-19, 2023.

    Iyer, A., “Understanding Borrower Motivations to Repay on a P2P Lending Platform”, Association for Consumer Research Conference 2023, Seattle, USA, October 26-28, 2023.

    Iyer, A., “Understanding the role of affect on the favorability of AI-based recommendation systems for customers”, IIM Calcutta – Stern NYU Marketing Virtual Conference 2022, IIM Calcutta, January 24-25, 2022.

  • TEACHING INTERESTS

    Marketing in digital platforms (elective)

    Artificial Intelligence in Marketing (elective)

    Marketing Management (core)

    Consumer Behaviour (core)

    Quantitative Methods in Marketing (core)

  • COURSES

    Design Management

    Designing Value Proposition

  • WORK EXPERIENCE

    Professional Positions

    Business Strategy Consultant, Accenture (Oct 2012 – Aug 2018)

    Manager, Cinepolis (Sep 2009 – Jul 2011)

    Associate, Illumine (May 2009 – Jul 2009)

    Technical Associate, Trilogy (Jun 2004 – Apr 2007)

  • REVIEWER EXPERIENCE

    Reviewed an article for Vikalpa: The Journal for Decision Makers

  • PROFESSIONAL MEMBERSHIPS

    Association for Consumer Research (ACR) 2023-24 and 2024-25

    American Marketing Association (AMA) 2024-25

  • CONTRACTS, GRANTS AND SPONSORED RESEARCH

    Raj Sethuraman Research Grant for INR1,00,000/- for the research proposal titled “Recommendation system to match returning donors to suitable causes” awarded at the 16th NASMEI Conference held on December 19-20, 2022 (With Sai Siddharth V.K.)

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