SPJIMR > Executive Education > Open Management Development Programmes > Executive Certificate Program in
Digital Marketing & Social Media Strategy

Programme overview

The Executive Certificate Programme in Digital Marketing & Social Media Strategy by S P Jain Institute of Management and Research (SPJIMR) is designed to give participants a managerial perspective of digital marketing. In this course, the participants will be exposed to the underlying principles of Digital Marketing and Social Media Strategy, develop a good understanding of the various components and channels of digital marketing along with the associated metrics, and impart essential knowledge to design digital marketing strategies.

Pedagogy

The teaching approach will be highly interactive leveraging technology and shall deploy diverse pedagogical tools and techniques, including a judicious blend of lectures, case studies, assignments, quizzes, project work, participant experience sharing, etc.

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Highlights

  • Contextually designed 7-month online programme for marketing professionals.
  • Earn a certificate and the prestigious SPJIMR executive alumni status.
  • Highly Interactive Pedagogy
  • Focus on Real Business Use Cases
  • Peer Learning & Networking Opportunities
  • Learn from renowned global scholars with rich academic and industry experience.

Programme Director

Dr. Shabbir Husain R V

Assistant Professor, Marketing

Dr. Shabbir Husain R V is a faculty member in the Marketing area at SPJIMR. He has completed Fellowship Programme in Management (FPM) from Xavier Labor Relations Institute, Jamshedpur, and holds Post Graduate Diploma in Management from IIM Calcutta.

His career spans over 20 years, in which he was engaged with leading consulting firms before joining academics. His research interest includes Sustainability Consumer behaviour, and Online Consumer Behaviour, and has presented his intellectual contributions through journal publications and conference presentations.

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Programme curriculum

Module 1Introductory Session
  • Understanding the Course Structure & Introduction to Digital Marketing
Module 2Fundamentals of Marketing Management
Module 3Understanding Consumer Behaviour including Digital Life Journey
Module 4Segmentation, Targeting, & Positioning
Module 5In-bound Marketing Using SEO
Module 6Paid In-bound Marketing Using SEM
Module 7Integrated Marketing Communications
Module 8Brand Management in a Digital World
Module 9Paid Outbound Marketing: Online Display Campaign
Module 10Online Display and Video Campaign: AdWords & YouTube
Module 11Consumer-centric Content Development and Engagement Strategy for Digital Ecosystem
Module 12Leveraging Social Media
Module 13Social Listening and Online Reputation Management
Module 14Influencer Marketing
Module 15Remarketing/Retargeting
Module 16Email Marketing
Module 17Mobile Marketing
Module 18Marketing Analytics
Module 19Omni Channel Marketing
Module 20Digital & Social Media Analytics
Module 21Digital & Social Media Strategy
Module 22Customer Relationship Management
Module 23Project Presentations
Module 24Course Summarisation and Wrap-up

Start your SPJIMR journey

  • Diploma holders (10+2+3) or Bachelor’s Degree (10+2+3) or Integrated Master’s Degree holders (10+2+5) with relevant work experience of a minimum of 2-years after completion of qualifying education from any of the above categories are eligible to apply.
  • The selection will be based on the candidate’s overall profile evaluation, subject to meeting eligibility criteria. The final selection of participants will be solely done by SPJIMR.
  • Professionals who are currently working or intending to make a career in the marketing/strategy domain
  • Professionals involved in making a digital marketing strategy for their firm, executing digital marketing strategies themselves, or working closely with external digital marketing vendors

After completing this programme, the participants will be able to:

  • Acquire skills for designing digital marketing strategies for firms
  • Gain management competencies to lead teams of digital marketing professionals within the firm and with external agencies
  • Forefront digital innovations and strategies of change
  • Plan and execute digital marketing strategies and work closely with specific vendors

SPJIMR alumni benefits

On successful completion of the programme, participants will be eligible for the prestigious SPJIMR Executive Alumni Status and a host of benefits, including:

  • Lifetime ‘Executive Alumni Status’ from SPJIMR
  • Access to the Institute’s executive alumni portal, social media groups and campus updates
  • Invitation to SPJIMR webinars and business conclaves (T&C apply)
  • Access to the SPJIMR library on-campus (browsing only)
  • Alumni discounts on MDP Programmes

* The Executive Alumni benefits are subject to the discretion of SPJIMR.

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