Participants are introduced to concepts and applications through a carefully crafted blend of pedagogical methods such as case analysis and discussions, games and simulations, debates, group activities and presentations, workshops, guest lectures by eminent practitioners, self-learning and reflection.

Programme structure

The programme is conducted in four phases, spread across 13 months and involves 30 full days of classes. There are five contacts of 6 days each, three on-campus contacts and two online contacts.

  • Contact 1 | Foundation Phase

    • Financial Accounting
    • Managerial Economics
    • Quantitative Methods
    • Business Communication

  • Contact 2 & 3 | Functional Phase

    • Business Analysis using Financial Statements
    • Macroeconomic Environment for Business
    • Interpersonal Behaviour and Talent Effectiveness
    • Operations Management
    • Marketing Management
    • Service Aspect of Business
    • Critical Thinking

  • Contact 4 | Application Phase

    • Strategic Management
    • Data Analytics and Visualisation
    • Sales & Distribution Management

  • Contact 5 | Integration Phase

    • Design Thinking and Innovation
    • Negotiation Skills
    • Decision-Making through Simulation
AppLy Now