Past Programmes

Socialbrics announces its Fifth workshop in 2011 - Feb 28th to Mar 2nd 2011.

Helping 40+ NGOs successfully create their Brand in the year 2010, Socialbrics proudly announces its fifth
workshop in the month of February 2011. Read More ...

4th Workshop on “Creating an NGO Brand”, Nov 29th – Dec 1st, 2010.

After successfully helping 35 NGOs in their Brand Building activities in January, May & August, Socialbrics proudly announces the next workshop in November 2010.

The workshop generates a blueprint for the way forward of any NGO brand. Read More ...

Socialbrics organizes a two phased MDP “ Leadership in NGO Management”for the 2nd Batch Senior level Managers of ANaRDe from November 17th - 20th, 2010.

A two phased MDP is being organised for the Senior Level Managers of ANaRDe Foundation. 31 Senior employees are attending this training from all over the country.

A two phased MDP for Senior level Managers of ANaRDe Foundation;
First phase was from September 24th - 27th, 2010.

As per the Training Need Assessment done at Dharampur site of AnaRDe, developed a two phased MDP “Leadership in Ngo Management” for the senior management of AnaRDe foundation. The first Phase was initiated between 24th -27th Sept 2010 where 29 participants across Maharashtra & Gujarat participated. The sessions were conducted by senior faculty of SPJIMR, like Prof.Rukaiya Joshi, Prof.Samish Dalal, Prof.Ramu & Dr.Raman, and experts from the field like Mr.Gaurang Mehta & Prof.Madhavi Gokhale on areas like Leadership, Managing others is managing oneself, Communication Skills, Influencing without Authority, Entrepreneurial Outlook & Data Reporting and MIS.

The faculty gave a tone of regional languages to the sessions, making the participants comfortable.
Mr.Kapoor Chandaria, Chairman AnaRDe Foundation, came for the inauguration of the training , marking the beginning of a long term relationship between SPJIMR & AnaRDe with more training programmes to come.

SPJIMR organized a free Management Development Programme from Sept 6th to 8th,
2010 for NGOs where PGDM and PGPM participants do their DOCC projects

Encouraged by the response and feedback of last year where 76 participants from 42 NGOs participated, again this year a three day Management Development Program (MDP) for NGOs was organized during 6th -8th September 2010. The event was attended by around 75 participants from 39 NGOs across the country. These NGOs, which that, included Self Employed Women's association (SEWA) (Gujarat), MLDT (Maharashtra & Gujarat), Gandhigram Trust (Tamil Nadu), Citizen Foundation (Karnataka), The Banyan (Tamil Nadu), Bhansali Trust (Gujarat) and Karmayog amongst many others.

This MDP covered areas like Energising the oganisation, People & Performance and Evaluation, Finance and Cost Management, Leadership and People Management, Project Management & Scale up and also an introductory session on Building an NGO Brand. Interactive and collective learning with theoretical framework, case studies, games, films and exercises were a part of the programme. The training was conducted by senior SPJIMR faculty and experts from the field.

A new Pedagogic approach was adopted where for each of the themes of the training, an NGO with a success story in that field was invited. Eminient Personalities who came in to share their stories were, G.G Sohani- President & Managing Trustee –BAIF, Ms Shaheen Mistry- Trustee Akanksha Foundation., Ms Jyoti Macwan- General Secretary- SEWA & Devika Chadha - Program Director- SalaamBombay.

Reflections on Free MDP for NGOs

“The overall training program/workshop was excellent. The great event organized by SPJIMR for non-profits like us. I wish all the best & want to thank SPJIMR for everything “
   - Mr Swapnil Palaskar : Apeksha Homeo Society

“The sessions were really excellent & we have been implementing what we have learnt, through DOCC students & our training programmes (as far as possible) in our projet. We too are still learning “
   - Ms Gita Chengappa : Cheshire Homes – Coorg

“Very Thoughtfully prepared programme and greatful to SPJIMR for sharing this knowledge with people working in the Social Sector “
   - Madhumita Ray : Assema Charitable Trust

Brand Building Workshop

Socialbrics conducted a workshop on “Creating an NGO Brand” on Aug 9th and 11th, 2010. It was conducted by Mr.Sumit Roy founder director of Univbrands and the faculty facilitators- Prof.A.B Kulkarni & Dr.Ashita Sharma. This was the third brand building workshop conducted by Socialbrics after successfully conducting the earlier two.

Directors & Senior executives of NGOs from all over India such as IAD (Kerala), Lupin Foundation (Pune), Apnalaya, YWCA , Kherwadi Welfare Society etc participated in this workshop. Workshop was activity based and a field visit to gauge the public opinion about one’s brand was also organised. All the participants got to learn more about their own brand through branding exercises and answering 5 Branding questions. Various exercises were also introduced to them like devising engaging research games and formulating the same, Aha trees, verbal business card etc. The participants learned how to find the emotional truth that will make their NGO a sought after brand, generate revenues or funding that make their NGO brand self-sustainable, discover a word-of-mouth strategy for their key publics, create self-financing-promotions that became a source of revenue instead of a cost and finally to create a branding idea that the public wants to champion. The participants found the workshop to be very beneficial to them.

Workshop on "Creating an NGO Brand", 10th and 12th May 2010

Encouraged by the good response received for the workshop on "Creating an NGO Brand" held in January 2010,   organized a three day workshop on the same topic from May 10th -12th , 2010. The workshop was conducted by Mr. Sumit Roy of Univbrands and SPJIMR faculty Prof.A.B Kulkarni and Dr.Ashita Sharma, and experts from the field Ms.Ritu Modi & Prof.Dibendu. It was attended by CEOs & Senior executives of NGOs from all over India such as Childfund India (Banglore), Deepak Foundation (Gujarat), SMK (Jaipur), Tribal Cultural Society (Jamshedpur) Salaam Bomaby Foundation, Ambuja Cement Foundation, V care etc. Ms.Ritu Modi and Mr.Dibendu were also a part of the workshop as observers.

The workshop methodology is learning by doing. The participants learned through exercises, games and six live cases. The participants learned how to find the emotional truth that will make their NGO a sought after brand, generate revenues or funding that make their NGO brand self-sustainable, discover a word-of-mouth strategy for their key publics, create self-financing-promotions that became a source of revenue instead of a cost and finally to create a branding idea that the public wants to champion. The participants were given help to create their ngo's own verbal business card to find answers for the challenges faced by their ngo. The feedback from the participants shows that the workshop was well received and it was informative and the concepts discussed were easy to understand.

  has started "Thursday Clinics" for supporting ngos creating their own brand. This service is available to the participants without any professional fees.

The workshop methodology is learning by doing. The participants learned through exercises, games and a live case, for that they went out to meet the stakeholders. The participants learned how to find the emotional truth that will make their NGO a sought after brand, generate revenues or funding that make their NGO brand self-sustainable, discover a word-of-mouth strategy for their key publics, create self-financing-promotions that became a source of revenue instead of a cost and finally to create a branding idea that the public wants to champion.

Creating an NGO Brand

SPJIMR's  , A Centre for Training & Management for Social Development, organised a two day workshop on 'Creating an NGO Brand' at SPJIMR on 29th and 30th January, 2010. The workshop was conducted by Mr. Sumit Roy of Univbrands. It was attended by CEOs & Senior executives of six NGOs such Masoom, SAHAS, Habitat For Humanity etc. Professors of Marketing Prof A.B. Kulkarni and Dr. Ashita Sharma were also a part of the workshop as observers.

The workshop methodology is learning by doing. The participants learned through exercises, games and a live case, for that they went out to meet the stakeholders. The participants learned how to find the emotional truth that will make their NGO a sought after brand, generate revenues or funding that make their NGO brand self-sustainable, discover a word-of-mouth strategy for their key publics, create self-financing-promotions that became a source of revenue instead of a cost and finally to create a branding idea that the public wants to champion

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Management Development Program (MDP) conducted till date

  refresher training for Ambuja Cement Foundation

SPJIMR's   conducted a refresher MDP for Ambuja Cement Foundation's senior executives from Feb 3rd to 5th 2010. The training sessions were taken by the SPJIMR faculty Dr.Mayank Joshipura and experts from the field like Dr. Rajshree Mahtani, Ms.Uma Arora, and Prof. Madhavi Gokhale. The training sessions provided very useful learning to the participants on goal setting, communication, monitoring & evaluation and Activity Based Costing & balance score card.

The Senior Executives of Ambuja Cement Foundation from all over the country had earlier attended a five day MDP in July 2009 they did application exercises and had a video conference with the faculty during the intervening period. They will be awarded a certificate of participation for attending these trainings.

Dasra – Social Impact Workshop
A workshop was conducted for three days for Dasra & Social Impact from
Oct 28th to 30th, 2009. There were around 36 participants from NGOs and Social Entrepreneurs’ from all over India. The workshop was conducted by core faculty from SPJIMR and experts from the field. The topics included Strategic Management, Finance for NGOs and Human Resource Management for growth.

MDP NGO
A Management Development Training Program for NGOs from all over India was conducted on 22-24th Sep ,2009.76 senior executives from 46 organisations participated. The key areas covered in this training were Strategic Planning, Finance Management, People & Performance, Leadership in NGO, Sustainability of NGOs, Project monitoring and Evaluation, Effective Communication and MIS. In the evening of Social networking participants interacted with some of the funding organizations and Credibility Alliance etc.

Ambuja Cement Foundation
MDP training for Senior Executives of ACF from 13th July to 17th July 09 at SPJIMR campus, Andheri (W), Mumbai. This training was conducted after the Training Need assessment done at the Chandrpur unit of Ambuja Cement Foundation.

Teacher’s Training in Palanpur
English Plus and adding dimensions training was conducted at Palanpur for 25 teachers of both of English and Gujarati medium schools of Vidya Mandir Trust from 4th May to 11th May 09.

Training for DASRA
A Management Development Training Program for DASRA from 9th February to 11th February 09. This training focused on building four key areas of Strategic Planning, Marketing, Presentations and Finance.

Management Consultancy

 supports training with real time consultancy linked to the need felt by the organization. It is led and supported by

• Senior Faculty members of SPJIMR
• Domain expert consultants

SPJIMR is doing the consultancy for “Masoom” an NGO on “Building a Sustainable Model” for two years.
NGO brand Building consltancy with “Amcha Ghar”an NGO.