| |
| Name of the faculty |
Name of the Book |
Name of the Publisher |
| Dr. Rajan
Saxena |
Marketing
Management 3rd Edition |
Tata McGraw
Hill Publishing Co. Pvt. Ltd. (2006) |
| Dr. Pallavi
Mody |
Equity-The
Next Investment Destination |
Himalaya
Publishing House (2006) |
| Prof. Malini
Gupta |
Supply
Chain Excellence -Success Stories of India |
SPJIMR
(2006) |
| SPJIMR
Marketing Area |
Case Studies
in Marketing Effectiveness |
SPJIMR
(2006) |
|
Research Areas
Research Papers
Case Studies
Books
|
|
