A workshop on 'Branding' by Mr. Anand Halve - Founder, Chlorophyll
November 23-24, 2007

SBU Marketing, SPJIMR organised a two day workshop for the up and coming marketersof the Institute. The workshop was conducted by Mr. Anand Halve, alumnus of IIM, Ahmedabad and founder of Chlorophyll brand and communications consultancy, Mumbai. Mr. Halve has been in the thick of the advertising world for over 28 years now. He has extensive experience in advertising and research for advertising. Mr. Halve has worked in Research and Account Management at major advertising agencies including Lintas, Rediffusion and Enterprise, before starting Chlorophyll. He has presented research papers on Communication topics at MRSI (Marketing Research Society of India) and is a regular visiting faculty at MICA (Mudra Institute of Communications, Ahmedabad), and IIMA ( Indian Institute of Management, Ahmedabad). He has also authored a popular book 'Planning for Power Advertising' in the year 2005.

The workshop talked about the nuances of branding and gave the participants a valuable insight on howbranding is done for various products ranging from eggs to newspapers. It gave them an opportunity to put on their creative hats and act as brand managers for specific products. The participants created creatives for specific products which were then evaluated by Mr. Halve.

Mr. Halve critiqued the presentations and shared his views on them, making it a tremendous learning experience for the participants of SPJIMR. Mr. Halve with his wit and good sense of humour, kept the participants in splits whilst recounting his experiences in the advertising world spanning three decades. The workshop saw a huge turnout and was appreciated by one and all.