Guest Lecture by Mr Subinder Khurana: Company President marketRx
August 11, 2007

Mr. Subinder Khurana, Company President, marketRx, paid a visit to the SPJIMR campus to speak about the evolving face of the pharmaceutical industry. marketRx is a leading provider of specialized Sales and Marketing Effectiveness solutions to global pharmaceutical and biotechnology companies. Today marketRx is a 'Best of the Breed' global organization headquartered in Bridgewater, New Jersey, with a strong presence in Europe and other countries across the globe.

Mr. Khurana started the India operations for marketRx, and has helped it evolve into one of the largest third-party analytics solutions provider in India. Before joining the VC industry, he was the founder and CTO of EZPower Systems Inc., a Philadelphia-based softwareproducts company. EZPower developed an award-winning suite of products for managing content of large web sites. He grew the business for 4 years and exit successfully when EZPower was acquired by DocuCorp International (NASDAQ: DOCC), a Safeguard Scientifics, Inc. company. Mr. Subinder Khurana has a B.Tech Degree in Electrical Engineering from IIT Delhi and an MBA (Finance) from Tulane University.

Mr. Khurana started by talking about the distinct features of the pharmaceutical industry. There was an absorbing discussion on whether the doctor or the patient is the customer of the industry. He elaborated on the exciting changes the industry is going through in the wake of the patent regime and globalization. He also mentioned the shift of marketing perspective from creativity to ROI. He stated that changes create opportunities and that they should be grabbed. Mr Khurana stressed on the need of data-driven marketing through high-end analytics, datawarehousing, modelling and analysis. He ended the session by pointing out that marketing analytics offers promising career opportunities and challenges for B-School graduates.