Alumni - on the move

Amit Khanna (PGDM 2005-07) has won many awards after he got placed at Marico from campus, including Marico's Innovation Award and the Best ASM award. The Innovation Award is a prestigious award at Marico where all ASMs from across the country are required to send their innovative ideas as nominations. The company then short lists a few of these ideas on criteria such as nation wide scalability and consequently invests in the prototyping of these ideas.

Amit was himself involved in the prototyping of his idea for three months. Each department in Marico bestows the Innovation award to the nomination that a jury selects. Amit received the award from the sales department of the company.

THis idea was about the launch of a dispenser that would do away with the usual problems that are faced by FMCG companies. The dispenser would overcome problems like product availability, visibility and merchandising in B class outlets. Moreover, the dispenser would act as a mascot for Marico.

The company awards the Best ASM award to the ASM that consistently beats it annual sales target, with extraordinary performance in atleast three brands. The shortlisted ASMs are asked to present their case with a presentation at the annual conference held at Malaysia. Amit played an instrumental role in winning the award for his ASM.

Amit won numerous national level contests including:

1. The Edible Oil contest, in which his team got a chance to present their case in Paris.
2. The Silk n Shine National contest, in which he stood first.
3. The Hair Gel Contest, in which his department won. Marico subsequently launched a hair gel in the month of December, based on learnings from this contest.