CERTEZA 2007: Innovativeness Prevails
February 1, 2007

CERTEZA, the maiden event organized by Entrecom 06 (Entrepreneurship committee) of SPJIMR set out exploring exciting opportunities in diverse fields and identifying the would be “world beaters” with entrepreneurial flair.

The event started with Mr Akhil Chaturvedi, CEO Provogue, addressing the teams and the audience. About 45 teams from top BSchools and engineering colleges participated in the event.

The event was divided in two rounds. The first round was named 'Make the penny count'. It tested how teams can best allocate and prioritize their resources while executing a plan. The rules were simple “Each team had 135 Crores to spend on developing a business in the field of Medical Tourism”. There was a questionnaire of 20 questions about how the allocations would be done.

The second round “Business Out of the Box' saw people preparing an innovative business plan in the field of rural retail. The teams were given 1 hour to prepare the plan and then present it to the panel of judges.

Towards the end, a quiz was conducted. Questions related to the likes of Bill Gates, Steve Jobs and their companies were asked. Audience enjoyed the spot prizes and the light moments.

After the quiz, results were announced for the day's events, RSUI Pune emerged as the winners while NITIE got the runner's up and the first Runner's up. The winners received Rs.16,000 while Rs.14,000 and Rs.12,000 were awarded to the runners and first runners up.

After the event the judges explained that their criterion of selection of winners were the innovativeness, the implementation feasibility and the commercial objective.