Dr. Shrikant Parikh awarded for a Case on ICICI

As a part of the SSME center activities, Dr. Shrikant Parikh and his team developed a case on the ICICI credit card services. Dr. Parikh was invited by ICICI to develop the case. The significance of this case can be gauged from the fact that ICICI credit card became number one in the country in a short span of time overtaking the establishedMNCplayers.

For the development of the case, numerous members from ICICI senior management cooperated and spent a substantial amount of time with the team. Dr. Parikh is one of the 40 professors from top business schools invited by ICICI to develop cases. Only two professors amongthis 40 have completed the task. The award consists of a cash prize of Rs.1.1 lac.