Faculty

A rich and lively student-teacher interaction is at the heart of SPJIMR's success. Our faculty members are known to be great teachers, who can bring alive the subject, encourage critical thinking and offer a wider, holistic perspective that is critical in today's complex business environment.

Our faculty members are drawn from academia, industry, government sector and non-profits. Collectively, they bring in a wide range of experience in building and delivering knowledge and skills to prepare participants for leadership roles.

The teaching-learning process at SPJIMR is vastly enriched by a series of non-classroom initiatives through which our faculty help build among participants the right attitudes to enable them lead with purpose, meaning and with an idea of service to society.

We have more than 53 full time faculty members, of which 36 are PhDs. The average experience of the core faculty is over 18 years, with several who have come to academics after years of experience as practitioners. In addition, we have around 20 adjunct faculty and several more visiting faculty who engage with participants of various courses.

FACULTY SEARCH

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Overview

Dr. Rakhi Thakur

Associate Professor

rakhi.thakur@spjimr.org

Dr. Rakhi Thakur has over 20 years of corporate and academic experience. She worked for leading Indian corporates including ICICI Prudential, Tata Consultancy Services, Shoppers Stop and KSA Technopak for over 13 years before joining academics.

Currently, she is a faculty in the area of Marketing and Associate Head,Research at SPJIMR. Prior to SPJIMR, she worked as a faculty in Marketing at K.J.Somaiya Institute of Management and Research. Rakhi has published in renowned scholarly journals including Journal of Retailing and Consumer Services, Internet Research, Journal of Business Strategy, Journal of Retail and Distribution
Management, International Journal of Bank Marketing, and Journal of Indian Business Research. She has also published teaching case studies in Ivey Publishing and press articles in Forbes, Business Today and Business World.

ACADEMICS

  • PhD in Management, NMIMS University, Mumbai, Thesis – ‘Factors affecting Customer Usage Intention of Mobile Payments’
  • Masters in Business Administration (MBA)
  • MFTech, National Institute of Fashion Technology                                                             
  • B. Sc. (Computer Science), Miranda House, Delhi University               

Research Interests

  • Consumer Behaviour
  • Retail marketing
  • International marketing

Teaching Interests

  • Retail Marketing
  • International Marketing
  • Consumer Behaviour
  • Market Research       
Experience

Dr. Rakhi Thakur

Associate Professor

rakhi.thakur@spjimr.org

Academic Experience (June 2011 till date)   

  • Associate Professor, Marketing at S.P. Jain Institute of Management and Research, Mumbai from July 2017 till date
  • Associate Head, Research from December 2016 till date
  • Assistant Professor, Marketing at S.P. Jain Institute of Management and Research, Mumbai from July 2013 to June 2017
  • Assistant Professor, Marketing at KJ Somaiya Institute of Management Studies and Research, Mumbai from July 2011 to June 2013                 

Corporate Positions Held (June 1998 to June 2011)   

  • Senior Manager, Business Excellence at ICICI Prudential Life Insurance Company, Mumbai
  • Assistant Consultant (Retail and CRM domain areas) at Tata Consultancy Services Ltd, Mumbai
  • Deputy Buyer at Shoppers Stop Ltd (Leading retail firm), Mumbai
  • Associate Consultant at KSA Technopak Ltd, Delhi (Management Consulting firm)

Visiting Assignments

  • Visiting Faculty at SOM at IIT Bombay for Consumer Behaviour
  • Visiting Faculty at NMIMS for Retail Management

Visiting Faculty at NIFT for Retail Merchandising

Research & Publications

Dr. Rakhi Thakur

Associate Professor

rakhi.thakur@spjimr.org

Journals

  • Thakur, R. (2018). Customer Engagement and Online Reviews. Journal of Retailing and Consumer Services, (ABDC ‘A’ ranked journal)
  • Thakur, R. (2016). Understanding customer engagement and loyalty: a case of mobile devices for shopping. Journal of Retailing and Consumer Services, (ABDC ‘A’ ranked journal)
  • Thakur, R. (2015). Community marketing: serving the base of the economic pyramid sustainably. Journal of Business Strategy (ABDC ‘B’ ranked journal)
  • Thakur, R., & Srivastava, M. (2015). A study on the impact of consumer risk perception and innovativeness on online shopping in India. International Journal of Retail & Distribution Management (ABDC ‘B’ ranked journal) 
  • Thakur, R., & Srivastava, M. (2014). Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India. Internet Research (ABDC ‘A’ ranked journal)
  • Thakur, R. (2014). What keeps mobile banking customers loyal. International Journal of Bank Marketing (ABDC ‘B’ ranked journal)
  • Thakur, R., & Srivastava, M. (2013). Customer usage intention of mobile commerce in India: an empirical study. Journal of Indian Business Research, (ABDC ‘C’ ranked journal)
  • Thakur, R. (2013). Customer adoption of mobile payment services by professionals across two cities in India: An empirical study using modified technology acceptance model. Business Perspectives and Research, (Sage Publications)

Cases

  • DMart: Disrupting Food Retailing. Ivey Publishing.
  • Hindustan Unilever Limited: Missed Call Mobile Marketing in Rural India (A & B). Ivey Publishing.
  • Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor. Ivey Publishing.

Conference Papers

  • ‘Customer Engagement And Online Reviews’ presented at 2017 ISMS Marketing Science Conference, University of South Carolina, Los Angeles, California
  •  ‘Mobile devices for shopping: A Case of Multisided Platform’ presented at 2017 Annual Conference of Emerging Markets held at Indian Institute of Management, Lucknow
  • ‘Trust, satisfaction and customer loyalty: The mediating effect of customer engagement’, presented at SPJIMR-POMS India Conference 2016 held at SPJIMR, Mumbai
  • ‘Understanding the Drivers of Information Sharing In Global Apparel Supply Chain’ co-authored with Dr. Prabir Jana preseanted at XIX Annual Conference of the Society of Operations Management (SOM), 2015 held at Indian Institute of Management Calcutta 
  • ‘Moving Towards Loyalty and Advocacy for Mobile Retailing in India’ presented at 6th IIMA Conference on Marketing in Emerging Economies, 2015 organised by Indian Institute of Management, Ahmedabad
  • ‘Conceptualisation of community marketing as collaborative entry mode in developing economies with special focus on Mobile Financial Services’ at 3rd Indian Academy of Management Conference, 2013 held at Indian Institute of Management, Ahmedabad
  • ‘A Study on the Impact of Consumer Risk Perception and Innovativeness on Online Shopping in India’ co- authored with Dr. Mala Srivastava presented at the 5th IIMA Conference on Marketing in Emerging Economies, 2013 organized by Indian Institute of Management, Ahmedabad.
  • ‘Usage of Mobile Commerce in India: An Empirical Study’ co-authored with Dr. Mala Srivastava presented at International Marketing Conference 2012 held at IIM Lucknow.
  • ‘Impact of Mobile Financial Services on Migrant Population in India: A case study based approach’ presented at the SIMSR – Asia Marketing Conference, 2012 organized by K. J. Somaiya Institute of Management Studies & Research, Mumbai, India.
  • Impact of Risk perception on Customer Usage of Mobile Money’ co-authored with Dr. Gita Kumta presented at Information Technology, Systems and Management (ITSM 2011) held at IIM Kozhikode. Published in ‘Information Technology and Business Innovations’ by Macmillan Publishers.
  • ‘Factors Affecting Consumer Acceptance of mobile Payments’ co-authored with Dr. Mala Srivastava presented at the International Conference on Decision Sciences in Managing Global services, 2010 held at Management Development Institute (MDI), India, Published in ‘Managing Global Services Emerging Trends’ by Excel Books.
  • ‘Effect of Perceived Credibility on adoption of e-retailing’ co-authored with Dr. Mala Srivastava presented at the SIMSR – Asia Marketing Conference, 2011 organized by K. J. Somaiya Institute of Management Studies & Research, Mumbai, India. Published in ‘Marketing in Transition’ by Excel Books.

Business Press Atricles

  • Decoding the science of retail shopper marketing: How brands sell themselves, Business Today, August 11, 2017
  • Diaspora as gateway to tap global customers, Forbes, May 25, 2017
  • Why lifestyle e-tailers are getting into the non-glamourous grocery business, Forbes, May 10, 2017
  • Rush For Grocery Online, Business World, May 4, 2017
  • Small towns driving the growth of online retail, Business Today, August 23, 2016
Additional Information

Dr. Rakhi Thakur

Associate Professor

rakhi.thakur@spjimr.org

Academic services

  • Reviewed papers for peer reviewed journals
    • Internet Research, Journal of Retailing and Consumer Services, Industrial Marketing Management (ABDC ‘A’ rank)
    • International Journal of Bank Marketing, International Journal of Retail and Distribution Management, Qualitative Market Research: An International Journal (ABDC ‘B’ rank)
    • South Asian Journal of Global Business Research (ABDC ‘C’ rank)
  • Reviewed papers for 2014 Global Marketing Conference at Singapore and 13th Annual Conference of European Association of Management.

Workshops, Certifications and Awards

  • Invited to attended 6th AIM-AMA Sheth Foundation Doctoral Consortium as Faculty Fellow in 2018
  • Felicitated with  ‘Outstanding Faculty in Marketing Management’ at Dewang Mehta National Education Awards, 2016.
  • Felicitated with  ‘AIMS-TAPMI Outstanding Young Woman Management Researcher Award’ by Association of Indian Management Scholars, 2015.
  • Attended ‘Master Teacher Programme’ at Indian School of Business in 2014
  • Attended Case Method Teaching Seminar by Harvard Business Publishing in 2013
  • Nominated and attended Inaugural AIM-AMA Sheth Foundation Doctoral Consortium as Fellow at Bangalore in 2012
  • Certified PMP (Project Management Professional) by PMI (Project Management Institute), USA
  • CEO award for the best business impact project at ICICI Prudential in 2011

 

Blogs
Video

Dr. Rakhi Thakur

Associate Professor

rakhi.thakur@spjimr.org

SPJIMR
Bhavan's Campus
Munshi Nagar | Dadabhai Road,
Andheri West | Mumbai - 400 058, India
Tel:+91-22-2623-0396/ 2401
      +91-22-2623-7454
Fax:+91-22-26237042
www.spjimr.org

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