Bikramjit
  •  bikramjit.raychaudhuri@spjimr.org

Bikramjit Ray Chaudhuri

Associate Professor, Strategy

Chairperson, Fellow Programme and Research

Bikramjit Ray Chaudhuri holds a Ph.D. (FPM) in strategic management from the Indian Institute of Management, Calcutta, and an MBA from the Indian Institute of Management, Kozhikode. He has been ardently pursuing research in various facets of strategic management and corporate sustainability strategy, with recent research interest in the behavioural strategy domain.

He has vividly demonstrated his research interest in corporate sustainability through publication in the top global journal (FT50) and extensive participation in leading national and international conferences. He blends around twenty-three years of experience in diverse corporate and academic roles with eighteen years of professional engagement with large corporates in India and other countries before joining academics.

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EDUCATION

Indian Institute of Management, Calcutta (IIM Calcutta)

Fellow Programme in Management (FPM), 2012-2018
Focus:  Strategic Management
Title: An investigation into the corporate sustainability strategies and practices in India

Indian Institute of Management, Kozhikode (IIM Kozhikode)

Post Graduate Degree in Management (PGDM), 2001-2003
Major: Management

Indian Institute of Engineering Science and Technology (IIEST, erstwhile B. E. College, Calcutta University)

Bachelor in Engineering (BE), 1989-1993
Major: Electrical Engineering

  • RESEARCH INTERESTS

    Corporate Sustainability

    Corporate Social Responsibility

    Non-Profit Social Enterprises

    Behavioral strategy

  • SELECTED PUBLICATIONS

    Chaudhuri, B. R., & Dyondi, R., (2024). Multiplex industry: A journey through the path of an industry lifecycle. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781071923740

    Chaudhuri, B. R., (2023). Consolidation in the Indian online education technology (Edtech) sector. In Sage Business Cases. SAGE Publications, Ltd., https://doi.org/10.4135/9781529622706

    Ray, S., Ray Chaudhuri, B. (2018). “Business Group Affiliation and Corporate Sustainability Strategies of Firms: An Investigation of Firms in India”. Journal of Business Ethics, 153(4), 955–976.

    Link to Google Scholar

  • CASE STUDIES

    Ray Chaudhuri, B. (2023). “Nirma and HLL: A Classic Laundry Detergent Market Share Battle.” SAGE Business Cases, https://doi.org/10.4135/9781529611717

    Ray Chaudhuri, B. (2023). “Consolidation in the Indian Online Education Technology (EdTech) Sector.” SAGE Business Cases, accepted.

    Ray Chaudhuri, B. & Dyondi, R. (2023). “Multiplex industry – A journey through the path of industry life cycle.” SAGE Business Cases, accepted.

    Ray Chaudhuri, B. (2023). “The Indian Premier League and COVID-19: From success to failure in a self-regulating sports organization during a crisis situation”. SAGE Business Cases. https://doi.org/10.4135/9781529605686

    Ray Chaudhuri, B. (2021). “The postponement of Tokyo Olympic 2020: An ethical dilemma concerning the expiration of the banned period of doping-banned athletes”. SAGE Business Cases. http://dx.doi.org/10.4135/9781529781281

    Ray Chaudhuri, B., George, P., Mattoo, N., Shah, J. (2021). “Tata Power CSR: The paradigm shift for sustainability”. SAGE Business Cases. http://dx.doi.org/10.4135/9781529795257

  • CONFERENCES

    Jain, A. (Author and presenter) and Ray Chaudhuri, B., “Orientation towards Strategic Transformation: Journey of Traditional NPO to Non-profit Social Enterprise through Business Model Innovation.” Strategic Management Forum, IRMA, Anand. (December 21-23, 2022)

    Jain, S. (Author and presenter) and Ray Chaudhuri, B., “Highway Treats- A Novity in Organization Structures: What, Why and How.” Strategic Management Forum, IRMA, Anand. (December 21-23, 2022)

    Jain, A. (Author and presenter) and Ray Chaudhuri, B., “Orientation towards Strategic Transformation: Traditional NPO to Non-profit Social Enterprise through Business Model Innovation.” Strategic Management Society (SMS) conference, London. (September 17 – 20, 2022)

    Sawant, S., Shah, S., & Ray Chaudhuri, B. “CSR Communication and Corporate Reputation: Rethinking Contours.” Eastern Academy of Management Conference, Portland, US. (January 1, 2022)

    Jain, A. (Author and presenter) and Ray Chaudhuri, B., “Transformation from Traditional Non-profit Organization to Non-profit Social Enterprise: Strategic Perspective”, 2nd International Conclave on Globalizing Indian Thoughts 2021,” organised by the Indian Institute of Management Kozhikode. (January 1, 2021)

    Ray Chaudhuri, B. (Author and presenter), “Identifying the best male tennis player of all time (Data Analytics division)”. 8th International Conference on Business Analytics and Intelligence (ICBAI) 

    Ray Chaudhuri, B. (Author and presenter), First virtual Global Conference on Innovation in Management and Business (GCIMB), “In search of an innovative organization: Narrative analysis and storytelling as tools from a postmodernism perspective,” Chapman University of California, Howard University of Washington, D.C. and National Institute of Technology Warangal of India. (July 28, 2021)

    Kundu, S. (Author and presenter), and Ray Chaudhuri, B., EURAM 2020 ONLINE CONFERENCE, “Product Diversification Strategy: The Behavioral Perspective,” Trinity College, Ireland. (December 6, 2020)

    Ray Chaudhuri, B. (Author and presenter), 80th Annual Meeting of the Academy of Management, “Influence of aspiration-related performance feedback on corporate sustainability strategy“, Academy of Management, Vancouver, BC, Canada. (August 11, 2020)

    Ray Chaudhuri, B. (Author and presenter), 80th Annual Meeting of the Academy of Management, “Generational Variation in the antecedents of environmental and social sustainability in family firms,” Academy of Management, Vancouver, BC, Canada. (August 11, 2020)

    Ray Chaudhuri, B. (Author and presenter), Academy of Management (AOM) Specialized Conference on Responsible Leadership in Rising Economies, “Generational variation of the antecedents of corporate environmental and social sustainability strategy in family firms,” IEDC – Bled School of Management, Bled, Slovenia. (October 25, 2019)

    Ray Chaudhuri, B. (Author and presenter), Academy of Management (AOM) Specialized Conference on Responsible Leadership in Rising Economies, “Influence of aspiration-related performance feedback on corporate sustainability strategy: Differential effects of historical and social aspirations,” IEDC – Bled School of Management, Bled, Slovenia. (October 25, 2019)

    Ray Chaudhuri, B., SMS Special Conference 2018, “The Synergistic Interaction Effects of Intangible Resources on Organizational Performance,” Strategic Management Society, ISB, Hyderabad. (December 18, 2018)

    Ray Chaudhuri, B. (Author and presenter), Academy of Management (AOM) Conference, “Business group affiliation and corporate sustainability strategies: Role of fungible resources,” Chicago, US. (August 2018)

    Ray Chaudhuri, B. (Author), European Academy of Management (EURAM) Conference, “Aspiration model on sustainability strategy,” Reykjavik, Iceland. (June 2018).

    Ray Chaudhuri, B. (Author), The Asian Conference on Sustainability, Energy & the Environment (ACSEE), “Business group affiliation and corporate sustainability strategies: Role of fungible resources,” Kobe, Japan. (June 2018).

    Ray Chaudhuri, B. (Author), The Asian Conference on Sustainability, Energy & the Environment (ACSEE), “The mediating role of organizational capabilities,” Kobe, Japan. (June 2018).

    Ray Chaudhuri, B., Strategic Management Society (SMS) Conference (Author and presenter), “Effect of business group affiliation on corporate environmental and social sustainability strategy,” Houston, Texas, US. (October 2017).

    Ray Chaudhuri, B., Academy of International Business-India (AIB-India) Conference (Author), “Effect of business group affiliation on corporate environmental and social sustainability strategy,” Pune, India. (April 2017).

    Ray Chaudhuri, B. (Author and presenter), Academy of Management (AOM) Conference, “Four decades of research on ‘the business case for corporate social responsibility’: Theoretical underpinning and methodological issues,” Anaheim, California, US. (2016)

    Ray Chaudhuri, B., Academy of Management (AOM) Conference (Author and presenter), “Reputation and organizational performance: The moderating role of intangible assets,” Anaheim, California, US. (2016).

    Ray Chaudhuri, B. (Author and presenter), International Conference in CSR (ICCSR), “Four decades of research on ‘the business case for corporate social responsibility’: Theoretical underpinning and methodological issues.,” Kolkata, India. (February 2016).

    Ray Chaudhuri, B. (Author and presenter), Academy of International Business (AIB) Conference, “An investigation into the effects of intangible assets on the degree of internationalization.,” Bengaluru, India. (June 2015).

    Ray Chaudhuri, B. (Author and presenter) and Sarada, G., Strategic Management Society India (SMS-India) Conference, “Corporate sustainability performance measurement system: A critical review and development of a comprehensive framework,” Mohali, India. (December 2013).

    Sarada, G. (Author and presenter) and Ray Chaudhuri, B., Strategic Management Society India (SMS-India) Conference, “Micro-finance organizations – Paragons or pariahs?” Mohali, India. (December 2013).

    Ray Chaudhuri, B. (2016). Four decades of researches on ‘the business case for corporate social responsibility’ (1st ed., vol. 2016, pp. 16341). Academy of Management Proceedings. http://dx.doi.org/10.5465/ambpp.2016.16341abstract

    Ray Chaudhuri, B., Bhadra, S. (2016). Reputation and Organizational Performance: The Moderating Role of Intangible Assets (1st ed., vol. 2016, pp. 16064). Academy of Management Proceedings. http://dx.doi.org/10.5465/ambpp.2016.16064abstract

  • WORKING PAPERS

    Ray Chaudhuri, B. “How prior performance impacts product diversification choices influenced by competitive intensity across technological environments: Evidence from India”. With Kundu, S.

    Ray Chaudhuri, B. “Prior firm performance as a behavioral antecedent of sustainable business practices: The moderating role of organizational capabilities”.

    Ray Chaudhuri, B. “Differential influence of prior performance related to historical and social aspirations: A study of corporate sustainability strategies among Indian corporates”.

    Ray Chaudhuri, B. “Generational variation in the antecedents of environmental and social sustainability in family firms”.

  • COURSES

    Masters-level

    Business Policy and Strategy (2019 onwards)

    Corporate Strategy (2019)

    Competing Through Business Models (2019)

    Measurement in Social Sciences (2019-2020)

    Decision-Making through Simulation (2019 onwards)

    CSR and Corporate Sustainability (2019-2022)

    ESG and Sustainability (2023 onwards)

    Strategic Management (2023 onwards)

    Strategy for Corporate Alliance (2019 onwards)

    Doctoral-level

    Philosophy of Science (2019 onwards)

    Introduction to Research (2019 onwards)

    Seminar Course on Strategic Management 1 (2019 onwards)

    Seminar Course on Strategic Management 2 (2019 onwards)

    Theory of the Firms (2020)

    Seminar Course on Organizational Theories (2019 onwards)

    Workshop Course on Research Writing and Publication (2019–2021)

    Workshop Course on Survey Instrument Development and Mixed Method Study (2019 onwards)

  • AWARDS & HONOURS

    Scholarship & Research

    Best publication award 2018 for the doctoral students, IIM Calcutta Alumni Association Mumbai Chapter. (April 7, 2018)

    The best paper award, International CSR Conference, IIM Calcutta, India. (February 2016)

  • TEACHING INTEREST

    Business Strategy

    Corporate Sustainability

    Philosophy of Science

    Survey Method in Research

    Organisational Theory

    Decision-making through Simulation

    ESG and Sustainability

  • WORK EXPERIENCE

    S. P. Jain Institute of Management & Research (2018-Now)

    July, 2018-June, 2022 – Assistant Professor, General Management and Strategy & Innovation

    July, 2022-till date – Associate Professor, Strategic Management

    Administrative Assignments, S. P. Jain Institute of Management & Research (2019-Now)

    2023 – Chairperson, Fellow Programme & Research (FPR)

    2022 – Deputy Programme Chairperson, Fellow Programme in Management (FPM)

    2019-2021 – Associate Head, Office of Research and Innovation (ORI)

    2019-2021 – Institute Academic Board (IAB) member

    2022-present – Institute Managing Committee (MC) member

    Larsen & Toubro (2003-2012)

    2011-2012 – Dy. General Manager, Larsen & Toubro

    2008-2011 – Head of Finance, HR, Administration, Supply Chain, PT TAMCO Indonesia (a wholly owned subsidiary of Larsen & Toubro)

    2005-2008 – Executive Assistant to Executive Director, Larsen & Toubro

    2003-2005 – Assistant General Manager, Larsen & Toubro

    CESC Limited, Kolkata (1993-2001)

    1995-2001 – Substations Engineer

    1993-1995 – Substations Management Trainee

  • REVIEWER EXPERIENCE

    Journal of Business Ethics

    Business & Society

  • PROFESSIONAL MEMBERSHIPS

    Academy of Management member

    Strategic Management Society member

  • DIRECTED STUDENT LEARNING

    FPM Dissertation guide

    Supratim Kundu

    Shilpa Sawant

    Arti Jain

    Siddharth Jain

    Mahesh Kumar

    Manisha Pillai

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