This course introduces the concept of big data and how it can help business drive decisions, innovation and productivity. This course will help participants to gain an understanding of how managers use big data analytics to draw insights, formulate and solve business problems and to support managerial decision making.
They will also learn how to use and apply selected data analytics software. This course will benefit those who plan careers in analytics, targeted marketing, predictive modelling and strategic consulting. Participants will work on a project on Big Data Analytics and gain hands-on project experience.