Concept Note: SPJIMR Marketing Effectiveness Conclave

In today's times of increasing competitiveness and tighter budget controls a marketing manager is likely to face constant pressure to produce results and justify marketing spends. ROI and EVA are no longer terms that only the finance guy looks at. Can marketing improve Business health and growth? Why are marketing programs put under the microscope when budgets are under pressure? Is marketing productivity keeping pace with the increasing productivity and efficiency in manufacturing?

Can marketing hit the nail on the head?

It is our attempt to answer some of these questions through the Annual SPJIMR Marketing Effectiveness Conclave.

As an academic Institution which believes in influencing practice we hope to provide a platform for sharing of best practices across marketers and stimulate new thinking on how to measure and isolate the long term impact of marketing initiatives on business.

The conclave is organised on the 2nd Saturday of February every year. A panel of eminent speakers from the area of Market Research, Consultancy, Advertising, Industry and Academia are invited to share their insights on enhancing marketing effectiveness. The audience comprises mid-senior level corporate executives.

Speakers in the past three years have included Mr. Santosh Desai, Mr. Pranesh Mishra, Mr. Harish Bijoor, Mr. Bhaskar Das, Mr. Kal Sundaram, Prof. Sharad Sarin, Prof. Abraham Koshy and Ms. Vinita Bali, to name a few. The morning session comprises of talks given by industry experts and the afternoon session has presentations of best practices of selected companies (4 presentations) followed by a panel discussion by the jury.

The finale to the conclave is the presentation of the SPJIMR Marketing Impact Awards (SMIA).