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There are 5 modules to be covered within a period
of 4 months
1. Fundamentals of Resource Mobilization
This module introduces participants to the role
of civil society organisations and resource mobilization.
By the end of this module, participants will
be able to:
- Identify likely sources of support; and
- Articulate a case for support that justifies why their organization
exists and why it deserves support, while taking into account these
sources.
2. Communication Skills for Effective Resource Mobilization
Fund
Raisers spend almost 70 % of their time communicating. Thus good communication
skills are essential to ones career, and they are often the chief criteria
of employers in both hiring and promotion decisions. This course aims
to provide the students with skills needed to function successfully in
today's competitive world.
By the end of this module, students will be able to:
- Improve their ability to communicate more effectively, orally, non
-verbally and in writing.
- Value the differences between themselves and others and to employ
that understanding to improve the quality of their communication.
- Recognize and value the diverse contributions of all members of an
organization
- Develop competence with the process of informative and persuasive
communication that can be used as an individual or as a team.
- Deal with all sorts of communication oral and written, like letters,
proposals, meetings and seminars, using effective communication for
leadership, persuasiveness, consensus building, initiative and cooperation.
3. Building relationships for effective Resource Mobilization
This module introduces participants to researching
and sustaining relations with all types of donors - individuals, companies,
grant-making organizations and the government.
By the end of this module, participants will
be able to:
- Analyze an organization's existing donor base and its potential for
growth;
- Put in place donor reporting systems and procedures, including a donor
database; and
- Research and sustain relationships with all types of donors.
4. Income from Individuals & Enterprise
This module introduces participants to basic
resource mobilization techniques.
By the end of the module, the participants will
be able to:
- Choose from a range of techniques those best suited to their organisation's
needs; and
- Demonstrate knowledge of how to execute these techniques successfully
5. Strategy & Planning
This module introduces participants to the steps
in drafting a three-year strategy and plan for resource mobilization.
By the end of this module, students will produce
a draft resource mobilization strategy for three years that summarizes
the
- Strategic direction in terms of income mix, with targets;
- Organisation's capacity to achieve the targets;
- Methods to achieve the desired income mix and targets within the
expenditure outlined; and
- An action plan for the future.
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About CPRMM
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