The programme in Strategic Media & Entertainment (PSMEM), conceived after analysing existing skill-gaps and the growing demand for managerial talent, aims to prepare professionals for the unique challenges facing the industry. Designed to benefit the industry at large, the programme will involve important industry leaders to guide its design and roll-out and to provide necessary overseeing.
The PSMEM will be delivered with academic inputs from SPJIMR, which is noted for its innovative pedagogy, original thought and research and proactive industry engagement, anchored in the ideals of service and value-based growth.
SPJIMR will bring its expertise into the formation of course content and would help evaluate students throughout the programme. The course will be run by TCLL with SPJIMR as the Knowledge Partner and will be offered through a blended mix of campus/classroom and online learning. The rigourous programme consists of 2-week on-campus immersion modules, 20 key courses covering all aspects of management and media / entertainment, creativity workshops, career orientated projects and thought leader lectures, apart from classroom sessions and guest lectures.