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10 years of FMB
"The
stakes are different, level of commitment is different. You have no option
of packing up your bag and saying that I resign." says Prof. Primal
Merchant when asked about the basic difference between business handling
by the "Family" and the professionals. Talking about the example
of ABCL that how the fortunes of the owner, Amitabh in this case, dwindled
after the company didn't do well but the officials went on to new assignments
once the show folded up without a wink.
If there is tension of responsibility then there
is the luxury of being in control also. FMB participants have a ready
laboratory setting where they can apply the learning of the class. Concepts
like six sigma, which some time in the classroom come as a purely theoretical
exercise, can be applied to shop floor workings and checked for the efficiency
gains. So learning becomes that much more interesting.
SPJIMR
pioneered the concept of FMB long back and now has a well established
brand name in this field, which is to say the least is unparalleled. A
lot of institutes have tried to imitate the concept but have not succeeded
much because they have missed some important points. SPJIMR recognizes
the crucial differences between conducting a traditional MBA course and
teaching a class where people are going to shape the fortunes of their
family businesses. These may be very fine nuances but are very important
and are SPJIMR's USP. FMB course in SPJIMR has entered its 10th year.
When it was started there was an acute shortage of institutions where
scions of business families could hone their business skills in a more
structured manner, where they are acclimatized with the best business
practices of the world and taught how to mould those practices to the
Indian context. A lot has evolved in these 10 years but the basic objectives
remain the same. Innovative pedagogy and curriculum were always the mainstay
of the course but dynamic business scenarios have been instrumental in
bringing changes and additions to the course.
In the wake of some high profile developments
where problems of succession have hindered business growth, we realize
that sometime the dynamics of family relationships overshadow the business
considerations. FMB course actually teaches how to manage families in
the business. Taking care of everybody's aspiration and preparing a smooth
succession and delegation plan also forms a part of the course.
Interesting
course structure in FMB gives more emphasis to hands on learning where
the participant can apply his/her newly found managerial skills to different
real life scenarios in the business. Participants actually spent 1 week
per month in the course and then go back to their businesses. They apply
whatever they have learnt and come back with the corresponding results.
The 10 year journey has been fulfilling, livened up by innumerable successes
but it is just a start. Like we say in cricket that one should capitalize
on a good start same goes here, continuing on the path of innovation and
adding value constantly are the mantra
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