A series of Management Development
Programmes for the Pharmecuical Industry

Series Co-ordinator:
Anil B. Kulkarni
PGPM (IIM Calcutta)
Medical Marketing (UCLA, U.S.A.)
Professor of Marketing, SPJIMR

The Wake of a New Era

A recent National Pharma Marketing Conference highlighted one significant twist in the tale…'tough times are looming for the Indian Pharma Industry after 2005'. The pebbles on the climb include problems on intellectual property rights (IPRs), harmony in technique based on US standards, tightening of product registration procedures and various non-tariff barriers on pharmaceuticals to prevent competition from countries such as India, which are cost-effective. These external factors coupled with internal challenges such as lack of world- class infrastructure to protect IPRs, and the leveraging of India's scientific and intellectual talent, make marketing in the Pharmaceutical Industry more exciting than ever before!

The SPJIMR Advantage

With a strong orientation towards application , the Centre for Executive Education, S. P. Jain Institute of Management & Research, Mumbai is a leading provider of advanced learning opportunities that strengthen the leadership capacity of both individuals and their organisations. Unlike any other, the Executive Education learning model at SPJIMR immerses the most promising managers in a transformational experience that transcends the acquisition of knowledge, skills, and tools and fosters professional, intellectual, and personal development.

Every programme is meticulously developed as a result of the institutes' special focus on the pharmaceutical sector and its experience in conducting customised programmes for pharmaceutical industry practitioners. The team leader of the programmes has been trained in Medical Marketing at the Anderson School at the University of California, Los Angeles (UCLA).

Every programme challenges executives to grow as leaders, to shape powerful ideas into competitive solutions, and to think and manage differently in a changing business world.

Teaching Team

This Executive Education programme is developed and taught by S. P. Jain Institute of Management & Research faculty, who are skilled educators and consultants and have significant industry exposure and experience. Besides, Professor A. B. Kulkarni who is the team leader of this programme was specifically sent by S. P. Jain Institute of Management & Research to UCLA (University of California, Los Angeles, USA) to attend a 5-day programme entitled- Medical Marketing. Professor Kulkarni's exposure to the latest concepts, frameworks and tools in Pharma Marketing has enabled S.P. Jain Institute of Management & Research to design these programmes, so as to cater to the specific needs of the Indian Pharma industry.