A talk by Prof. John Mullins at SPJIMR on Nov 5th on his latest release
“Getting to Plan B”(TEM)

Prof. John Mullins is an Associate Professor of Management Practice and holds the David and Elaine Potter Foundation Term Chair in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public.

Prof. John spoke about his latest book “Getting to Plan B” to the gathered distinguished audience at SPJIMR. He explained that the startup process, largely driven by poorly conceived business plans based on untested assumptions, mostly fail. But there is a better way to launch new ideas, without wasting years of your time and loads of investors’ money. In “Getting to Plan B” he demonstrates a field-tested process for rigorously stress-testing your initial business idea, and using the evidence you uncover to make swift corrections that tip the business equation in your favour. The event was well received by the audience who enjoyed every moment of interaction with Prof. John Mullins.

2nd year students of PGP 2008-10 interaction with Dileep Rao on 11th Aug 2009

Dileep Rao is a nationally acclaimed practitioner, advisor, author and communicator on new business development, business growth and financing businesses and ventures in USA.. He combines real-world experience in financing over 450 firms and managing five companies as the V.P. (now director) of one of the U.S.’ largest development finance institutions with advising governments (including the U.S. government), Fortune 1000 companies and entrepreneurs in new business development and financing. Dr. Rao is also a leading communicator in these areas, as a lecturer in New Business Development and Financing in MBA and Executive MBA programs in the U.S., Europe and Asia, receiving Outstanding MBA Teacher of the Year awards.

Dileep Rao spoke to 2nd year students, who had opted for elective project based Managing New Bbusiness Initiatives, on "How to Build Great New Businesses: Silicon Valley Model, the Corporate model and the High-Performance Model". The students gained a lot of insights from their interaction with Mr. Dileep Rao