Team Brand Ambassadors won the First and Second Prize in Athena at SCMHRD
November 11-13, 2009

Team Brand Ambassadors comprising Pratibha P and Soumya Nair Kwon the first prize inAthena at Neev 2009, SCMHRD Pune with a cash prize of Rs 25,000. The event was a marketing re-invention game to identify, analyze and design strategies to revive an ailing brand or product. The brand they analyzed was Vicco Turmeric Cream. Therewas an online elimination round where the deliverable was an executive summary of the case, followed by the final round of presentations on campus. PGP1 participants Bhawna Jain and Sneha Jhunjhunwala (Revolutionists) won the second prize, a cash reward of Rs.15000 in the revival strategy of an ailing product competition.