PGP-1 Participants stands 2nd at NMIMS' Mercado Deportes
November 13, 2009

Premankur Jana and Apala Sen, participants from PGP-1, won the second place in Mercado-Deportes – a sports marketing event organised by Kingfisher. The competition had two rounds. The first round required the participants to prepare a comprehensive report on trend analysis of various non-cricket sports in india including Formula 1 and present innovative ideas for marketing Formula 1 in India.

The final event (second stage) took place at the NMIMS campus with six teams shortlisted for the final round: “Managing the Force India team”. The finalists were invited to present an integrated marketing plan for the Vijay Mallya owned – “Force India team” (the only Indian Formula 1 team) to an esteemed panel of Force India’s core management team. The six finalists were from SPJIMR, IIM-B, IIM-I, IIFT, NITIE and NMIMS. The SPJIMR team sailed through tough competition and secured the second position in the final round of the event, winning total prizemoney of Rs. 30,000.