A) Course Structure

The structure is based on the Competency Profile developed by the Institute of Fundraising in the UK for a course being run at the Open University in Milton Keynes. We would like to acknowledge the support and guidance of both the Institute of Fundraising and the Open University in development of this course.

The course will cover the following topics:

• Role and relationships of state, business and voluntary sector
• Public policy environment within which non-profits operate
• Main sources of non-profit funding and support
  
• Donor motivations and trends in giving - including individual philanthropy and faith based giving
  
• The basic principles of fundraising - the fundraising cycle
  
• Relationship between organizational mission and plans and the fundraising function
  
• Ethics, accountability and transparency
  
• Relationship between organizational communications and resource mobilization - image, visibility, credibility
  
• Principles of good communication
• How to effectively communicate what the non-profit does and needs using a range of techniques including print, telephone, face to face, and email/web.
  
• Working with the mass media
  
• Donor prospecting and research
• Basic introduction to databases
• Fundraising techniques - including face to face, mail, internet, events, corporate partnerships, grant seeking, and working with government agencies
• Mobilizing and working with volunteer support
  
• Generating revenue through business type activities
  
• Planning, budgeting, implementing and analyzing resource mobilization activities
  
• Strategic planning, including financial planning, monitoring and evaluation
  
• Managing self (self-awareness, time management, stress management) and others (suppliers, volunteers, staff)
  
  

B) Program Output - By the end of the program, the participant will be able to:

• Establish and communicate a case for support for their organization
  
• Plan, budget, implement and analyze a resource mobilization activity
  
• Manage themselves effectively and create productive working relationships with others
• Identify the resource requirements of their organization and establish appropriate strategies for meeting these needs
  

Pedagogy

The pedagogic methods employed at SPJIMR are based on an important conviction expressed by the following three propositions:

1. The learning experience must result in the enhancement of the capabilities of the individual for actual practice.
2. Professional life cannot be devoid of values and social responsiveness.
3. The knowledge seeker must understand the process of education and accept responsibility for professional growth and development.
   

SPJIMR's concerns and resulting innovations have therefore emphasized activities beyond the classroom situation.
Learning from classroom sessions will be implemented and practiced in the work place as a continuous experiential learning process.