The Family Managed Business (FMB) programme has a custom designed architecture reflecting the central theme of preparing the participant for leadership of his/her family business. The architecture adopted focuses on the objectives and pedagogy for fulfilling the theme.

The objectives are to:

• Equip young family business managers with management concepts and techniques for meeting the distinct challenges in managing a successful, growing family business.
  
• Prepare the family member for developing a strategic and general management understanding of the business backed up with a global perspective.
  
• Inculcate in the family member the attributes of continuous learning and reflection which would enable him/her to keep abreast of the future.
  
• Develop a keen business interest in the external world beyond the family and the business.
  Understand and synergise the dual role played by a family member, as a member of the owner family, and as a business manager.

The concept and design of the Programme for Family Managed Businesses follows from a certain philosophy of what learning, including managerial learning, is and how it is best facilitated in a formal MBA Programme.